Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
Customer Experience Matrix
NOVEMBER 21, 2014
I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. This means that solution statements sound pretty much alike, even when the actual products are different. Sailthru is a good example.
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