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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. That closes the loop in your content marketing cycle while minimizing loss of qualified leads.

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Open Research: A Framework for Social Analytics

Online Marketing Institute

You can follow any responses to this entry through the RSS 2.0 link] AdamSinger Hi J – I skimmed this in RSS and came here to comment, missed that point was from data (re: tracking). This entry was posted on Friday, August 12th, 2011 at 5:08 am and is filed under Altimeter , Social Media Measurement. Will send you a ping.

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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

£ We always know more than we can tell and we will always tell more than we can write down David Snowden Complex Acts of Knowing - Paradox and Descriptive Self Awareness [link] Slide 47: Case Study: US Intel Community Intellipedia [link] Slide 48: Whatâ??s fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Very helpful post, Jay. All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You are indeed the perfect case study. You are indeed the perfect case study. There’s been a bit of news about it recently. Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. Jason Baer Thanks very much for the kind words.

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Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

RSS Feeds » SUBSCRIBE TO CIO. Login | Register | FAQ |. Mon, Jun 16, 2008 13:22 EDT. Tue, Jun 17, 2008 6:04 EDT. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |.

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Content Curation Grows Up, Original Content Still Key

Online Marketing Institute

Recent Posts Content Curation Grows Up, Original Content Still Key 3 Things Content Marketers Can Learn from Howard Stern [New Research] Custom Content Marketing Surges with CMO’s; Consumers Always Be Launching: Content Marketing Why Long-Tail Search Rules (and what to do about it) Most Popular Posts 42+ Social Media Marketing Tools (62) 7 Reasons (..)