Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. link] sadie harris Online Community With Purpose and a Plan [link] [link] sadie harris Online Community With Purpose and a Plan [link] [link] Katherine M. All rights reserved.

Social Media 127

Social Media Advertising Agencies Paid Search Agency Media 127

Convince & Convert

JUNE 22, 2010

If anything, social media is MORE important for B2B companies than it is for B2C companies. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. Most B2B companies have fewer customers, so the opinions of each are magnified.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JUNE 7, 2010

But the stories and nuggets of insight make it well worth the purchase price and then some. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Did Delivering Happiness rock me to my core? Donate just $33, and get a copy of the book, and an entry into a trip to NYC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 20, 2010

Search Query Length Signals Intent While there is often more volume for one and two word searches, the longer searches are generally much more specific, indicating consumers that are farther along in their intent to purchase. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Will it be the hot new field of marketing and customer service?

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

I basically get this mashed up question from companies wanting to do social media. We need to get some VIRAL BUZZ ?going and create some SOCIAL MEDIA about it. I basically get this mashed up question from companies wanting to do social media. We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 3, 2010

Communicate with Content After strategic thinking, the key to social media success is content creation. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. All rights reserved.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JUNE 2, 2010

Is this a great way to bring remote friends’ commentary into a purchase decision (fashion) that is driven by peer feedback? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Or is this just creepy? All rights reserved.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). link] [link] Meltwater Buzz Check out @ktvan's thoughts on picking a #socialmedia monitoring service. Historical data seemed more robust as well.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

APRIL 14, 2010

By being helpful and removing friction, you're removing purchase impediments. And certainly, once you've built that bridge using usefulness and trust, your ability to then “nudge&# the consumer toward purchase via whatever mechanism make sense is a lot more effective. [link] jaybaer I think it's both John.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

SEPTEMBER 8, 2010

While the erosion of the MySpace user base has been ongoing for years, the fact that it was purchased for $580 million just five years ago says all you need to know about the vagaries of online leadership. MySpace answered in July, 2008 – almost a full year later. The tools of social media always change. The goals shift.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

FEBRUARY 25, 2010

[link] [link] Elizabeth Sosnow Do You Know Your Customers Enough to be a Social Media Hit by Susan Baier via @jaybaer (good case study): [link] [link] Tamara Knott RT @mcort: Do You Know Your Customers Enough to be a #SocialMedia Hit? I've never purchased anything from ThinkGeek. link] [link] DJ Waldow Lisa: Love it. Great story.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 18, 2010

Why would a consumer “friend&# us or “fan&# us or “follow&# us in social media, unless they were either already a customer, or at the very least had us in their purchase consideration funnel? People don’t experimentally engage with brands in social media, they engage with the brands they already support.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 13, 2010

That’s the essence of a good social media strategy , anyway. Instead of assuming you can find/purchase all the answers yourself, admit you need external teachers: We all need role models. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. It’s flat-out awesome. sahmreviews Awesome article. link] [link] G. Lebourgeois Facebook, ou la fin des pages…web.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

If you log in to Amazon (and have connected your account to FB), you’ll see friends’ birthdays, be shown purchase recommendations based on what your friends have liked, etc. It’s flat-out awesome. sahmreviews Awesome article. link] [link] G. Lebourgeois Facebook, ou la fin des pages…web.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

B2B Marketing Zone Posts

DECEMBER 1, 2010

But, just because we can push content out more rapidly than ever, doesn’t mean that your buyer’s pace for making a purchase decision will match your stride. This is up from 16% in 2008. Maybe so, maybe not. They have less. B2B strategic marketing consultant’s value proposition. Blogging varied by industry type. Tweet This!

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

APRIL 22, 2010

[link] Nikki Stephan I really like how you broke down the ways to use social media. I digress a bit, to get back on track… I’m one of the “audience members” of the current stagecraft called Social Media, so my observations may be a little more naïve. Driving purchase intent through kinship. It makes complete sense. Thanks, Jay!

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

JUNE 30, 2010

You are absolutely right in that people aren't making their purchase decisions or determining the brands to which they are loyal based on their demographics or what their favorite social medium is — as with everything else, they're doing it based on an intrinsically personal motivation. All rights reserved.

Social Media 129

Social Media Media Webinar Metrics Marketing & Strategy 129

Convince & Convert

AUGUST 25, 2010

What was once ‘the end’ purchase: a physical newspaper, a cup of coffee, or a digital song download is now a key cog in the greater scheme of getting the consumer to fork over more dollars, more consistently. All of this marketing and purchase value is delivered under the cloak of giving you a new, richer experience.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

MARCH 2, 2010

link] Evo Terra That seems to be the angle Google has taken with Buzz. But Buzz DOES (heh, that rhymes) seem to overcome the hurdles you've set forth. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Yes, it's a stretch, since it's not about customer service. All rights reserved.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Constant As crowdsourcing evolves, we’ve learned that initial efforts had a defined end date, and the vast majority of energy, buzz, and brand-love dissipated over a short stretch of time. We know better now.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 2, 2010

Kinship creates purchase intent. Hence, the ROI of social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Long live small talk (in a new form)! link] jaybaer You bet Rebecca. It lets us go beyond the brochure to begin to feel like we “know&# a company. All rights reserved.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

APRIL 7, 2010

Just in time marketing, combined with social listening, equals brand kinship and word-of-mouth that you cannot purchase with a commercial. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Not sure where Gowalla is on that front. link] jaybaer Perfect! That's how you do it! link] jaybaer Exactly.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

APRIL 27, 2010

Ask Emmanuel Rosen , – whose revised version of Buzz Marketing should be required reading for all communicators. Or, Steve Knox and the guys at Tremor who spend massive amounts of time and energy figuring out how to make Procter & Gamble products buzz-worthy. But I submit the face of US Airways should be Randy, not Sully.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced more by specific, hyper-relevant pieces of content that your brand creates to get in front of potential purchasers at the contextually-perfect time and place. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 128

Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

SEPTEMBER 20, 2010

Any company where you look your customer in the eye, you should be able to determine (if you want to work at it hard enough) whether that customer was connected to your company via social media before purchase. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Keep up the good work.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. Again, this is an incredibly positive sign, as we can’t treat social media as a unicorn when it’s really just a horse.

Social Media 128

Social Media Media Paid Content Conference 128