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SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Post on Google Buzz. Share this on LinkedIn.

SEM 100
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20 LinkedIn Groups Every Marketer Should Join

Hubspot

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. Created: March 3, 2008. Created: February 2, 2008. Created: November 4, 2008.

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

How can you optimize your use of social networking tools like Twitter and LinkedIn? Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. Many people add their company website and/or blog.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Buzz Marketing highlights from this week … and Buzz Marketing highlights from this week … says: February 27, 2008 at 10:50 pm [.] Ruby Web says: September 9, 2008 at 2:53 am Great article. The main thing is to be relevant, personal and bring something of value. It has enlightened me a lot.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. population, and the average visit length is 23 minutes (versus 13 minutes for Twitter and 10 minutes on LinkedIn).

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B2B Marketing ROI

Online Marketing Institute

Set up a column that is essentially a search for your company’s (or product’s) name and will give you a little buzz anytime something comes in. Are they focusing on certain keywords for SEO/SEM, sponsoring certain sites or newsletters, or attending key trade show? See what sticks and copy their approach.