How purposeful branding is driving millennials and social entrepreneurship
Biznology
SEPTEMBER 21, 2017
The world has changed dramatically in the past 10 years or since the 2008 recession. Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. For example, the purpose behind brands from Procter & Gamble is to “touch and improve more consumers’ lives.”
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