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How purposeful branding is driving millennials and social entrepreneurship

Biznology

The world has changed dramatically in the past 10 years or since the 2008 recession. Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. For example, the purpose behind brands from Procter & Gamble is to “touch and improve more consumers’ lives.”

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How to Create a Social Media Business Continuity Plan

Oktopost

The COVID-19 outbreak has devastated the global economy in ways not seen since the recession of 2008. It seems absurd, but even this time around, many companies were caught completely off guard across all departments – from operations to public relations. But how does social media fit in a business continuity plan?

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The Definitive Guide to Machine Learning for Marketers in 2017

The Lead Agency

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. Let us refer very briefly to business and technology expert Bernard Marr to get our terminology right before we go on.

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Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Examples from the McKinsey & Company’s Social Consumer Decision Journey. In actuality, that is not always the case. launch of their Fiesta model.

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. We have to evangelize and educate the organization on how our content marketing efforts are helping drive the business. HANDPICKED RELATED CONTENT: How to Explain Content Marketing to Anyone (Fresh Examples). Peg Miller , Xactly.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

More recently even Twitter mascots have been showing up as a company’s public face. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. In 2008, revenues were up to $16.6 That’s what makes them memorable.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Todd Defren and Dell have both shared excellent examples to build from. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.