Launch Marketing

SEPTEMBER 9, 2020

If you haven’t already thought about implementing a public relations (PR) strategy into your integrated marketing plan, now is a great time to get started. A simple news story on your product, service or new business could open the door to sales opportunities, business partnerships, interested investors or funding groups.

Public Relations 71

Public Relations PR Paid Search Agency Budget Programs 71

Hubspot

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Photo Credit: PR Examples.

Public Relations 101

Public Relations Examples Campaigns PR 101

Valasys

MARCH 14, 2023

The field of public relations includes a wide range of public relations management tactics, tools and strategies. Modern digital communication, traditional media placements, large-scale event planning, and other related tasks frequently require a unique blend of abilities.

Public Relations 52

Public Relations Work Management Budget Programs Marketing Management 52

Hubspot

AUGUST 16, 2018

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. What’s Inbound Public Relations?

Public Relations 99

Public Relations PR Work Management Marketing Management 99

Stevens & Tate

FEBRUARY 20, 2020

As most know, when it comes to marketing strategy , public relations plays a key role in getting the word out. For example, PR helps maintain your reputation through winning audience approval. Simply put, these advantages of public relations should be on the forefront of every marketer’s agenda. Target Market.

Public Relations 65

Public Relations Marketing Strategy Marketing & Strategy Paid Search Agency 65

Hubspot

APRIL 20, 2018

Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. There’s an old saying: “Advertising is what you pay for; publicity is what you pray for.”.

Public Relations 100

Public Relations PR Storytelling Press 100

Schubert B2B

JUNE 19, 2018

For those of us working in B2B public relations, now is a good time to review the accomplishments of the past few months. It’s also a good time to review your PR operations to keep your tactics fresh and ready to continue moving your clients’ publicity forward for the rest of the year. Editorial Calendars.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

NuSpark Consulting

JUNE 13, 2014

Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program. But among these channels, an important strategy is public relations. Public Relations: How to do it right. test) public relations, don’t do it randomly.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Given below are some of the best examples of integrated marketing campaigns that you can learn from.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Navigate the Channel

APRIL 3, 2018

With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make creating content a priority.

Public Relations 50

Public Relations Social Media Guidelines Facebook 50

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. B2B public relations may seem like its own isolated or separate branch of marketing communications.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. And the majority of businesses are not prepared to respond effectively. Few established businesses have escaped the unwanted attention that comes from a brand crisis.

Examples 111

Examples Brand Identity Branding Public Relations 111

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JULY 6, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses.

Email Marketing 101

Email Marketing Marketing & Strategy Marketing Strategy Planning 101

KEO Marketing

NOVEMBER 18, 2015

Once upon a time, public relations was about getting coverage. As a result, PR teams must engage with those audiences by listening to them, responding, and participating in ongoing, completely public conversations. And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

Hubspot

FEBRUARY 26, 2020

That is where public relations comes in. Ultimately, the goal of public relations is to maintain positive communication with the world, and ensure your brand image represents your company's core values and offerings. With local PR, businesses can build brand loyalty within their own community. Local PR examples.

PR 94

PR Examples Public Relations Press 94

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Webbiquity

AUGUST 1, 2023

These directories are generally best for new business websites. Here’s a great example. Sites like Inc., Slate, and Thrive Global regularly publish syndicated content. B2B leaders can also publish part of their posts on LinkedIn, with a link to the full post on their website.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Bluetext

MAY 13, 2019

Thanks to the pressure on the media industry to continuously seek online engagement as a key element in its current business model, public relations professionals now face the same pressures that incentivize reporters to develop articles that garner as much attention as possible. Business technology? Networking?

Public Relations 21

Public Relations PR Media Lead Ranking 21

Martech

APRIL 11, 2024

For example, CRM was bundled under Social & Relationships. With Perplexity the cited sources remained the same each time the question was posed, but some results were more detailed, listing categories like email marketing and giving examples of providers like Klayviyo. Business email address Sign up now Processing.

Marketing Automation Services 116

Marketing Automation Services Bundling Marketing Management Public Relations 116

SmartBug Media

JANUARY 18, 2023

The world is bracing for a possible recession , and businesses are scrambling to craft strategies that account for an economic downturn. Public relations is often at the bottom of the list of priorities for companies that are worried about rising prices and falling profits. What Is Public Relations?

PR 85

PR Public Relations Effectiveness Thought Leadership 85

Brandpoint

APRIL 3, 2024

Trend 1: Corporate social responsibility (CSR) and social activism Corporate Social Responsibility (CSR) and social activism are more than buzzwords – they are becoming foundational pillars of modern business practices. In essence, CSR refers to the ethical and sustainable practices adopted by companies that exhibit social responsibility.

PR 48

PR Trends Public Relations Ethics 48

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Myth #2: I can do my own PR.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

SmartBug Media

JULY 28, 2021

However, when you establish the right mix of earned, owned, and paid media, the results can be truly beneficial for your business. Let’s examine some examples of how PR and inbound marketing have worked together to build brand awareness, accelerate growth, and help businesses reach their goals.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Zoominfo

MAY 23, 2019

But, to truly be data-driven, a company must back all decisions with accurate and actionable data—including public relations decisions. Enter, Data-Driven Public Relations. On a basic level, data-driven public relations is the process of using data to develop newsworthy insights that support your organization’s PR goals.

PR 188

PR Paid Search Agency Zoominfo Marketing & Strategy 188

Sprout Social

MARCH 9, 2023

It can be difficult to correlate corporate communication efforts to business impact. We also included examples from brands to inspire your strategy. Corporate communications refers to the strategies businesses and organizations use to communicate with various audiences both internally and externally.

Public Relations 112

Public Relations PR Thought Leadership Advertising Agencies 112

Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. If your business is caught in this knowledge gap, here are four ways that you can use press releases to drive and increase brand visibility: Milestones. Anything New.

Press 178

Press Marketing Management Brand Identity Branding 178

Hubspot

MARCH 10, 2020

When searching for a local business, this approach and process isn't unique. In fact, 90% of consumers used the internet to find a local business in the last year. That's why, as marketers, our businesses have to show up when people are searching for local companies online. This is especially true for local businesses.

Promotion 95

Promotion Business Loyalty Hubspot 95

Champion Communications

JULY 17, 2023

Public relations has long been an intriguing field that has captivated the masses – and now, with the advent of digital media, the industry has undergone a significant transformation, becoming an essential aspect of business operations. But what can businesses learn from these shows? That’s right!

PR 62

PR Public Relations Ethics Transparency 62

ClearVoice

OCTOBER 23, 2020

As every full-time freelancer learned — the easy or the hard way — part of your job description as a solopreneur is bringing in new business. 6 ways teamlancing can change your freelance business for the better. It can make your business more lucrative. It allows you to handle more projects.

Business 59

Business Public Relations Deliverability Copywriting 59

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort. Social media.

PR 52

PR Public Relations Content Thought Leadership 52

SmartBug Media

JUNE 28, 2023

Without a thorough understanding of the role of public relations (PR) in brand recognition, many companies struggle to increase their visibility and improve their reputation. Brand recognition is a measure of how recognizable your business or brand is to customers. What Is Brand Recognition?

PR 98

PR Brand Identity Branding Loyalty 98

Hubspot

AUGUST 23, 2019

Blogs are powerful business tools. They improve conversion rate, foster relationships between your business and audience members and customers, boost revenue, promote brand awareness, increase your ranking on search engines, and positively impact your bottom line. There are a variety of reasons why your business should blog.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Hubspot

OCTOBER 16, 2019

That's where a public relations (PR) agency can help. According to the Public Relations Society of America (PRSA), "Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics." For example, Susan G. Social media.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Marketing Insider Group

JANUARY 13, 2021

Online reputation management (ORM) is a combination of marketing, public relations, social media management, SEO, and other strategies to promote, monitor, protect, and defend your online image. You may think that these reviews are only obtainable for consumer businesses. For a quick intro, see the video below.

Marketing Management 332

Marketing Management Content Marketing Planning Content 332

Zoominfo

MARCH 9, 2021

For example, third party intent data aggregates web consumption related to relevant keywords from company IP addresses. Lookalike modeling: Businesses can use previous performance, based on some of the above variables to find their next target prospect so that you are systematically attaching the market.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225