Remove 2008 Remove Business to Business Remove Research Remove Trends
article thumbnail

2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

article thumbnail

Marketing in Times of Uncertainty - Whiteboard Friday

Moz

And all of that spending, right, that consumer spending affects business-to-business spending as well. It leads to cost cutting by businesses because they know there's not as much demand. This is much bigger and worse, at least this spike of it is, than the Great Recession of 2008. Lower spending ? cost-cutting ?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Do You Know? Examining the Big 4 Online Answer Sites

Convince & Convert

People can ask questions of all kinds on nearly every subject imaginable, and as you analyze what visitors are asking, you can more easily spot trends. From a market research perspective, this means that you’ll focus on the people that have been asking questions concerning your industry and your niche market. Answers.com.

Verticals 118
article thumbnail

Secrets of Social Media Marketing – a podcast with Paul Gillin

Buzz Marketing for Technology

His second book, Secrets of Social Media Marketing, will be published in the fall of 2008. Paul specializes in advising business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively. He has also spoken at scores of other events about technology trends and social media.

article thumbnail

AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. .”

article thumbnail

AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Customers of Versium’s AI-powered solutions include Microsoft and T-Mobile. .”

article thumbnail

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100