Remove 2008 Remove Business to Business Remove Demand Generation Remove Google
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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. Let’s see how Google Analytics can help you do just that. These statistics are easily and readily available from your dashboard in Google Analytics. In Google Analytics look at Traffic Sources > Keywords.

B2B 60
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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

By increasing the number of indexed pages in Google (Blog pages Google includes in its database of pages considered for ranking for specific keywords). For every 50 to 100 pages of indexed pages in Google, leads achieved double digit growth as seen in the chart below. He is the Founder & President of Tiecas, Inc. – Resources

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. So I Googled “content curation&# and lo and behold, it returned 77,600 results. Resources

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. He is the Founder & President of Tiecas, Inc. – All Rights Reserved.

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Content Creation Made Easy

Industrial Marketing Today

Google is not the only source of content ideas. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Without first researching your ideas, you’ll find yourself running out of topics to write about and/or guessing what your readers would be interested in learning. All Rights Reserved.

Web 2.0 60
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How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

The term ‘long tail’ was first used by Chris Anderson to describe the strategy of targeting less-competitive niche markets instead of highly competitive broad keywords. You want your blog post to attract the largest targeted readership. If you use WordPress for your business blog, you need to download two very useful plugins.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Before you can deliver your content and engage with your target audience, they need to find you! And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products.