Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

SEPTEMBER 3, 2010

What is effective content marketing? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How effectively you employ this content makes the difference in the outcomes you achieve.” Copyright © 2010 Tiecas, Inc. Resources

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics. All Rights Reserved. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

I have seen this application being used very effectively by metal building manufacturers to help their customers choose the right color combination for roof, wall and trims. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. Is SEO a DiY (do-it-yourself) job? Copyright © 2010 Tiecas, Inc. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

Next, solution-finding: which ideas were the most effective, cheapest, and aesthetically pleasing? Then, the teams developed a plan of action. Or, instead of reducing the sound, maybe mask it by playing the sound of a gentle waterfall? A proposal for double-paned glass evolved into an idea to fill the space between panes with water.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. Search engine optimization (SEO) and content are two peas in a pod – working with a SEO expert while developing new content is a smart redesign strategy. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

I agree with you that sales must adopt social media in order to be more effective these days. Great pointers on what not to do with social media. Achinta offers his industrial clients marketing for engineers by an engineer. { The Internet is never going to replace great sales people. Copyright © 2010 Tiecas, Inc.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

MARCH 4, 2010

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. effective social media campaigns that left no question of their effectiveness. JeffBullas.com How to measure social media. Mark, you're spot on!

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MARCH 23, 2010

They arrive on your blog because they have a question in mind, and are hoping that you can answer it. If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# Otherwise, it would be feel like an advertising content, not a blog post anymore.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. However there is some usages in this for businesses blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. disconnect your internet. Im Jay Baer.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

SEPTEMBER 1, 2010

I see lots of signs that Social Media is no longer a single stand-alone savior, but just another tool that companies should use in reaching their customers… one that, if implemented well, can bring lots of benefits, but if implemented poorly, will fail. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Here are four ways to make your point in a more effective manner: 1. This is up from 16% in 2008.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40