Remove 2008 Remove Business Blogging Remove Distribution Remove Inbound Marketing
article thumbnail

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Dr. Thomas calls this “The Distribution Trap.”

article thumbnail

Focus on Content in B2B Marketing

Industrial Marketing Today

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

article thumbnail

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

article thumbnail

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

Re-route - Find new and interesting ways to use and distribute your content. If a video you used in a blog post relates, pull it through to the landing page for that content. Achinta offers his industrial clients marketing for engineers by an engineer. This white paper aims to change that perception of them. All Rights Reserved.

article thumbnail

Why the Blog Post Is the New Ad Unit

Hubspot

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. 8) Blog posts help grow opt-in email lists.

article thumbnail

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. This is up from 16% in 2008. Blogging varied by industry type. Inbound Marketing (98).