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The Entrepreneur Interview Series #1: Mark Galloway, OppSource

Webbiquity

OppSource helps B2B sales organizations improve their sales engagement and in turn improve their revenue productivity. OppSource’s sales engagement platform helps sellers execute more of the right touch points, with the right contacts, at a higher velocity than they could using their legacy CRM tools. Year founded: 2008.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

The range of ways they can help, and their structures for providing that assistance, are similarly diverse. Ideally, influencer marketing should be approached as building a relationship. Combining message personalization with targeted content saves buyers time and helps marketers cut through the clutter.

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Advanced Blogging Panel: How to Create Content That Drives Traffic and Engagement

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How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? It takes time to build an audience and credibility with Google, but once you’ve built that it produces results over the long term. Online tipped over the 50% point in late 2008 and has grown every year since.

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22 Exceptional Business Blogging Guides, Tips & Tactics

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First, yes, the helpful facts and statistics in this post still apply in 2015. Put together a blog post or other resource that lays out the answers”), events, and “out of the box” ideas. Why the Company Blog is More Important Than You Think by Business2Community. Six Blogging Strategy Guides.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

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Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Which tools are most helpful? 51% of active Twitter users follow companies, brands or products on social networks. So what are the best ways to use Twitter for business?

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Every Founder Interview on the B2B Marketing Blog (So Far)

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Realizing there had to be a better way to approach this, three entrepreneurial influencer marketing professionals decided to build a platform that would simplify these efforts. Two decades ago, technology didn’t even exist to help airports digitally manage ground transportation and airfield inspection. Here’s the story behind Modus.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

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More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. Two bloggers wrote that audience building will be a distinct skill in demand next year, while one predicted greater use of content repurposing to extend the life of older but still relevant content. Time flies.