ViewPoint
JULY 10, 2012
Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. For example, you would expect companies to invest less in long-term marketing such as branding and more in demand generation from now until the end of 2012. Lead rates trail the GDP by about a quarter.
The Mx Group
JULY 3, 2018
For more information about The Mx Group’s digital and demand generation solutions, visit TheMxGroup.com. The Mx Group is a digital and demand generation agency that empowers companies with the competitive edge of modern B2B marketing. Demand gen and lead management. About The Mx Group. Design and content.
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Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. All Rights Reserved.
Industrial Marketing Today
OCTOBER 2, 2010
Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources
Industrial Marketing Today
AUGUST 17, 2010
BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. I am referring to optimizing customer engagement in B2B marketing. Why is it important? Source: IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle.)
B2B Marketing Zone Posts
DECEMBER 7, 2009
10 Tips for Using Twitter And Email Marketing for B2B , December 21, 2008. Brands that Tweet , December 15, 2008. C Level Tweeters , December 12, 2008. Social Media Budget Ratio , December 2, 2008. Demand Generation. Marketo’s Secret Sauce for Demand Generation , January 27, 2009. May 28, 2009.
Industrial Marketing Today
MAY 7, 2010
The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.
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