Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 14, 2010

Our job is to educate a marketplace to be objective driven.’What August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. At the end of the day however, does it matter? ’What do you want to accomplish’…and then put the most appropriate toolset in place to accomplish that objective.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 6, 2010

A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education. While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Single Grain

JULY 16, 2020

Of course, this is also good advice anytime things go a little awry (like the 2008 recession or whenever unemployment rates get higher, etc.). Get educational content. This way, they will be doing word-of-mouth marketing for you. For example, HubSpot uses chatbots to help visitors find what they are looking for instantly.

Loyalty 131

Loyalty Ideal Customer Profiles Work Management Marketing Management 131

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. But the job of arm twisting and education can’t come from outside. This makes no sense. How can I help you?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

AUGUST 18, 2010

I'd like to see PRSA take an even more aggressive role in educating the public about PR. It helps educate its members, not every person practicing “PR&# is actually a member or even knows the PRSA code of ethics, so the outreach has to go above and beyond membership to help improve the situation.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

MAY 26, 2010

You are definitely an old fogie – educate yourself [link] [link] Kate Brodock 14 Things I Think I Think About Social Media (convince and convert) [link] [link] BTCustomerstreet #my Awesome 14 Things I Think I Think About Social Media – [link] #BTCustomerstreet [link] jaybaer It will. How can I help you? All rights reserved.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

Convince & Convert

MARCH 3, 2010

Take a look at this a business model that we are developing: [link] This blog post is a thinly veiled application that my firm is building for a variety of clients from Corporate Jets and Banking to Education industries. link] jaybaer If there were thousands of blogs, Webinars, books, etc. It's true. And it works.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 21, 2010

My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. My book (and my work) grows far richer for this dialogue. I get put in the position of having to educate them of the need and value. There’s been a bit of news about it recently.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] [link] Tania Silva Wish I could go to the #Socialpalooza!! How can I help you? All rights reserved.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Convince & Convert

SEPTEMBER 21, 2010

[link] [link] Augure.com WORTH A READ: Develop a social media strategy in 7 steps [link] [link] Riitta Lumme-Tuomala RT @jaybaer: Develop a Social Media Strategy in 7 Steps [link] Interesting and educating. link] Riitta Lumme-Tuomala RT @jaybaer: Develop a Social Media Strategy in 7 Steps [link] Interesting and educating.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Private brand communities vs. Facebook. Linkedin Groups vs. Twitter.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JULY 8, 2010

I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. A driving force behind the company’s SUBSCRIBERS RULE! Skeptical of the analogy? Why is this? Why is this?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

AUGUST 31, 2010

I’m going to get a little education geeky and jargon filled. Basically, it’s ok to be the Linda Richman of the ‘conversation’ Facebook is neither a face, nor a book. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I’ve tried to simplify it. The thought instigator.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Less that 5K participants, all college educated, high income, and getting news from 3 media sources a day. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. I find Kindle to be easier and better as a book device.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

SEPTEMBER 1, 2010

link] jaybaer There’s a good book in there: Social Media Lessons from Homer Simpson. But that doesn’t make it any less educational, or required. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. We must be persistent. Thanks Jay. link] Footprints (02.09.10) : Chris Deary [.]

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MAY 19, 2010

After all, you could make me money, save me time, protect me and educate me with this article. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But Wait… We Also Want D.I.S. As consumers of products/services and also marketing content we are also interested in something else — D.I.S.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

SEPTEMBER 15, 2010

If we want prospects to read about us and our products, we need to offer true value in a piece that either educates or entertains. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Case studies offer the perfect mix of both. link] Addoway.com Love the infograph Jay. How can I help you?

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Convince & Convert

JULY 13, 2010

Educate everyone. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] #socialmedia [link] Incept From Jay Baer's Blog: Why the Digital Divide is Death to Your PR Firm – [link] [link] Matt Kinshella Couldnt agree more. How can I help you? All rights reserved.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

APRIL 22, 2010

Someone should write a book about that (oh wait, I am). Someone should write a book about that (oh wait, I am). Someone should write a book about that (oh wait, I am). This is complex stuff!! This is complex stuff!! This is complex stuff!! Social media success is going to stem from corporate culture and internal communication.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Convince & Convert

AUGUST 4, 2010

Listening to online rants and raves has not only helped me to better educate consumers looking for help, but it has also given me countless ideas for blog posts and thought leadership pieces. I may use that in my new book. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Your point is dead-on.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

MARCH 16, 2010

People like me – NOT teens, educated, professional – are the ones I follow on twitter & vice-versa. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. It allows a sniper vs. shotgun approach to marketing. Those are the people I am interested in. How can I help you? All rights reserved.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Convince & Convert

SEPTEMBER 2, 2010

Social media is word-of-mouth on steroids, and our ability to praise or punish brands with a few keystrokes is satisfying. That’s the premise of my new book with Amber Naslund , “The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts & Social Media.&# I can’t wait to read the book!!!

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Hubspot

OCTOBER 9, 2012

As Michelle Accardi-Petersen wrote in her 2011 book Agile Marketing , “the old integrated marketing methods don’t work. Because Marketing = Educating.”. Viral marketing is word-of-mouth marketing that is carried out voluntarily by a company’s advocates. 2) Blogging. 6) Inbound Marketing. 7) Social Networks. 9) Virality.

Planning 28

Planning Web 2.0 Copyright Viral Marketing 28

Convince & Convert

MARCH 2, 2010

link] Social Media Nuggets CoTweet Acquired By Exact Target – 4 Reasons the Social Business Evolution Starts Now (JayBaer): [link] [link] FlairMedia Learning to share on the Social Web was the next step in an education we all started in email sharing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 20, 2010

Can you imagine an “Illinois Marketing for Dummies&# book? For small businesses, I think the benefits come in great chunks (with little benefit other than education in between). For small businesses, I think the benefits come in great chunks (with little benefit other than education in between).

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

SEPTEMBER 21, 2010

SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. Twitter is so 2008 The buzz about location came largely at the expense of Twitter, as most of the social media brigade updated their Twitter status infrequently, if at all. book your hotel no later than October).

Social Media 128

Social Media Media Paid Content Conference 128

Convince & Convert

JUNE 16, 2010

Example: An educational supply company that discovered customers using their lite diffraction “rainbow glasses&# (grade school science teachers) also used them as wedding party favors (when the lights went out, glasses go on and psychedelic experiences begin w/ the DJ’s light systems). How can I help you? All rights reserved.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Single Grain

DECEMBER 6, 2019

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. Book: Get a summary and read reviews.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145