Remove 2008 Remove Blog Remove Business Blogging Remove Hubspot
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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both.

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Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

The second report on social media and b2b marketing is from HubSpot. They have compiled over 50 marketing charts and graphs based on analysis of their 2,500 business customers. Stelzner on Vimeo.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Instead of buying print ads in trade journals, they create their own blog and build an active community around it.

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Content Marketing: Think Like a Publisher, Act Like an Investor

Industrial Marketing Today

Nobody cares about your products and services (except you)” was the title of a blog post written by David Meerman Scott (Author of the wildly successful book The New Rules of Marketing & PR and his new book Real-Time Marketing & PR ) back in 2008. For more, visit Indium’s blogs and their YouTube channel.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. He has provided consulting for numerous Fortune 500 companies and has created over 3,300 blog posts related to his marketing advice. This is where content marketing comes into play.

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Why the Blog Post Is the New Ad Unit

Hubspot

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. Social media was all the rage, and blogging was, well, old and worn out. The Blog Post as the New Ad Unit. 13 Reasons the Blog Post Is the New Ad Unit.