Trending Sources

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz also writes the Lead With Intuition blog. Stacey Acevero. sacevero.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy.  While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement. Become an Industry Resource – Blogging shouldn’t be about you – it’s about them , your target customers! 

PRMeetsMarketing Weekly Articles: February 7, 2008

PR Meets Marketing

Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. I'm surprised that the number of links to your blogs and Technorati Authority weren't included as ways to measure your social media. Don't Do this When Promoting Your Event  -Mac McIntosh writes the Sales Lead Insights blog. Seeing You Face-to-Face - Sheila Scarborough of the every dot connects blog about the value of meeting people in person at conferences. Here is this week's summary of articles. He provides his 13 Don'ts When Promoting Events. Great

23 Terrible Blog Marketing Tips You Should Ignore

Writtent

There’s blog marketing tips out there that can revolutionize your company, and there’s pieces of advice that are sure to hurt more than help. Any content marketing expert who offers blog marketing tips without advice to look at your metrics is probably full of baloney. Blog Every Day. Why shouldn’t I blog every day? This isn’t the biggest lie among blog marketing tips.

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful? Which common blogging mistakes should you avoid? Where is the best place to host your blog? What can you learn from the world's most successful blogs? Is Writing Great Content Enough to Build a Successful Blog? Hello, My Name Is.

E-Quip Blog: Climbing the Commitment Ladder

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, February 28, 2011.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz also writes the Lead With Intuition blog. Stacey Acevero. sacevero.

E-Quip Blog: Leading Change by Example

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Tuesday, July 3, 2012.

E-Quip Blog: Why Incentives Don't Work

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Tuesday, June 7, 2011.

Work 32

E-Quip Blog: The Minimalist Marketer

E-Quip

She and her colleagues last year named me the inaugural recipient of the Valuable Content Award , based on the client-oriented content presented on my website and in this blog. Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog.

E-Quip Blog: Training for Tangible Results

E-Quip

Search This Blog. Blog Archive. Top 10 Blog Posts of 2010. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot.

E-Quip Blog: Managing the Sales Funnel: Updated

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, August 6, 2012.

Sales 23

E-Quip Blog: Take Proactive Steps to Manage Project Change

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, January 6, 2012.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Subscribe to our podcast « Blogging and American Top 40 is it coming to this? So when I saw a case study about Hubspot’s inbound marketing system on Marketing Sherpa I was intrigued by their approach. What should I do?

E-Quip Blog: Assessing Your Firm's Culture

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, January 14, 2011.

E-Quip Blog: 5 Business Development Goals for 2012

E-Quip

Search This Blog. Blog Archive. Top 10 Blog Posts of 2011. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot.

E-Quip Blog: Connecting with the Community: First Build Trust

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, September 14, 2012.

E-Quip Blog: The Leader's Leverage

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, September 21, 2012. The Leaders Leverage. Using a lever and properly placed fulcrum, you can lift an object that would be impossible to move by your own direct effort. This is an apt metaphor for leadership. Expertise.

How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Hubspot

For example, let’s take this 175-word paragraph from the “Corporate history” section of HubSpot’s Wikipedia page : HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006. The company introduced the HubSpot software in beta in 2006 and officially launched it in December 2007. Content Marketing Blog Canonical

E-Quip Blog: Proposal Planning Questions

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, March 18, 2011.

Lead Nurturing is about Relationships, not e-mails

B2B Lead Generation Blog

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. It's about relationships. Don't ever forget the human touch. Build relationships with the right people and companies regardless of their timing to buy. Think: customers for life.

E-Quip Blog: What Is Your Proposal's Core Theme?

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, March 28, 2011.

E-Quip Blog: Expertise vs. Leadership

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, April 25, 2011.

Best 11

E-Quip Blog: Preproposal Positioning

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, March 11, 2011.

E-Quip Blog: What's Wrong With Your Proposals

E-Quip

Also visit my blog post : tattoo courses. Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog.

The Muppets and Content Marketing: 3 Things You May Be Missing

Junta 42

Since announcing the new movie back in 2008, various Muppets have been seen on SNL , Nightline , and many others. Guest blogging, guest webinars, blog commenting and speaking at partner events is necessary for your content marketing efforts to work. In the Content Marketing Institute’s most recent study (to be out shortly), 65% of businesses have a blog.

E-Quip Blog: Weak Writing Is a Thinking Problem

E-Quip

Write this way. I use this same basic structure in virtually everything I write: proposals, reports, white papers, articles, blog posts, even letters and emails. Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. HubSpot.

RFP 13

E-Quip Blog: Planning: Elevators and Gravitators

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, March 16, 2012.

E-Quip Blog: Communicating Your Change Vision

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Tuesday, June 5, 2012.

E-Quip Blog: Lead with Personal, Not Positional, Power

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, April 23, 2012.

E-Quip Blog: Conducting Project Debriefings

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, November 28, 2011.

E-Quip Blog: Leading in Uncertain Times

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, November 14, 2011.

E-Quip Blog: Where Are the Service Leaders?

E-Quip

You can search this blog for specific guidance, but let me suggest a few steps that are particularly critical: Create the vision. Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. HubSpot.

E-Quip Blog: For Maximum Impact, Plan Your Sales Calls

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, May 9, 2011. Posts.

Sales 11

E-Quip Blog: Another Take on Client Feedback

E-Quip

Ryan shares other interesting findings from the data they compile with the Client Feedback Tool on the DesignFacilitator blog. Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. HubSpot.

E-Quip Blog: Why Employees Leave

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, May 23, 2011.

E-Quip Blog: Being Accessible to Your Clients

E-Quip

Search This Blog. Blog Archive. Top 10 Blog Posts of 2010. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot.