Trending Sources

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel.

3 Demand Generation Dangers in a B2B Blog Redesign

B2B Lead Blog

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz also writes the Lead With Intuition blog. Stacey Acevero. sacevero.

Content Marketing Playbook: Strategy and Roadmap

Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just. you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Like Moz, HubSpot is the envy of many in the content. Its three robust blogs see 2 million. Our blog generated 2 million views.

PRMeetsMarketing Weekly Articles: April 10, 2008

PR Meets Marketing

will now try to keep up with my blogging duties in the future =):  .  . Selling Blog - HubSpot's Small Business Blog is one of my favs for getting useful tips. This recent posting provides anecdotal examples of how the company's blog has helped the sales process. This is a great example of how a blog is helping a B2B company.  . However, the interview tidbits provided in the posting give you an inside look at how reporters view blogging.  . technorati tags: Advertising Blogs Blogging Blogger Pitching Weekly Articles. del.icio.us

RSS 2

HubSpot's Social Media Delivers on ROI

Acquiring Minds

Last week, I interviewed Mike Volpe , VP of Marketing HubSpot , for his perspective on social media ROI. HubSpot is a stellar example of how a small business can excel in social media marketing and in the process, attract $17 million in venture capital for a social media and online marketing solution ( read more on why small business succeeds with social media ). However Mike disagrees and with good reason: HubSpot favors social media for demand generation. HubSpot’s inquiries from social media support Mike’s position.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

Over the last few years blogging has become a recognized marketing tool as a component of a social media strategy.  While businesses used to scratch their head as to why they should be fiddling with something that was originally created for individuals, B2B marketing professionals should now realize that a blog can and should play a central role in their content marketing efforts as well as provide the foundation for their social media engagement. Become an Industry Resource – Blogging shouldn’t be about you – it’s about them , your target customers! 

Best of 2007: SEO Analysis Tools

WebMarketCentral

Welcome to the first in a series of posts on the best blog posts, articles and websites from 2007 covering various marketing topics. Website Grader from HubSpot This free SEO tool measures the marketing effectiveness of any website. To start off, here is a list of the best tools for analyzing and optimizing SEO efforts.

SEM 7

PRMeetsMarketing Weekly Articles: February 7, 2008

PR Meets Marketing

Measuring Social Media - Hubspot's blog provides some good tips for measuring your social media marketing efforts. I'm surprised that the number of links to your blogs and Technorati Authority weren't included as ways to measure your social media. Don't Do this When Promoting Your Event  -Mac McIntosh writes the Sales Lead Insights blog. Seeing You Face-to-Face - Sheila Scarborough of the every dot connects blog about the value of meeting people in person at conferences. Here is this week's summary of articles. He provides his 13 Don'ts When Promoting Events. Great

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Liz also writes the Lead With Intuition blog. Stacey Acevero. sacevero.

E-Quip Blog: Making the Compelling Case for Change

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Tuesday, May 29, 2012.

Case 46

Best of 2008 (So Far) - Blogging for Business, Part 2

WebMarketCentral

How do you come up with a great blog name? What's needed-beyond unique and useful content-to really make a blog successful? Which common blogging mistakes should you avoid? Where is the best place to host your blog? What can you learn from the world's most successful blogs? Is Writing Great Content Enough to Build a Successful Blog? Hello, My Name Is.

23 Terrible Blog Marketing Tips You Should Ignore

Writtent

There’s blog marketing tips out there that can revolutionize your company, and there’s pieces of advice that are sure to hurt more than help. Any content marketing expert who offers blog marketing tips without advice to look at your metrics is probably full of baloney. Blog Every Day. Why shouldn’t I blog every day? This isn’t the biggest lie among blog marketing tips.

E-Quip Blog: Leading Change by Example

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Tuesday, July 3, 2012.

E-Quip Blog: The Minimalist Marketer

E-Quip

She and her colleagues last year named me the inaugural recipient of the Valuable Content Award , based on the client-oriented content presented on my website and in this blog. Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Subscribe to our podcast « Blogging and American Top 40 is it coming to this? So when I saw a case study about Hubspot’s inbound marketing system on Marketing Sherpa I was intrigued by their approach. What should I do?

How to Train Your Brain to Write More Concisely: 6 Creative Exercises to Try

Hubspot

For example, let’s take this 175-word paragraph from the “Corporate history” section of HubSpot’s Wikipedia page : HubSpot was founded by Brian Halligan and Dharmesh Shah at the Massachusetts Institute of Technology (MIT) in 2006. The company introduced the HubSpot software in beta in 2006 and officially launched it in December 2007. Content Marketing Blog Canonical

E-Quip Blog: Managing the Sales Funnel: Updated

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, August 6, 2012.

The Muppets and Content Marketing: 3 Things You May Be Missing

Junta 42

Since announcing the new movie back in 2008, various Muppets have been seen on SNL , Nightline , and many others. Guest blogging, guest webinars, blog commenting and speaking at partner events is necessary for your content marketing efforts to work. In the Content Marketing Institute’s most recent study (to be out shortly), 65% of businesses have a blog.

E-Quip Blog: Connecting with the Community: First Build Trust

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, September 14, 2012.

E-Quip Blog: Assessing Your Firm's Culture

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, January 14, 2011.

Twitter Twaddle, Part 1: What Twitter Is and Why It's Cool

WebMarketCentral

Johnny Makkar provides some helpful guidance on how to get your co-workers to start Twittering , in which he links to this long but informative video from HubSpot on how to use Twitter for marketing and PR. You see, the human mind does not really think in blog and article form. Most Web 2.0 Twitter, however, stands alone. Okay, there's also Pownce , but Twitter is better.) variety.

E-Quip Blog: Proposal Planning Questions

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, March 18, 2011.

Lead Nurturing is about Relationships, not e-mails

B2B Lead Generation Blog

Carrying on the theme of my recent post on lead nurturing as trusted advisors with the human touch , I came across Mike Volpe's post over the HubSpot Marketing Blog. thought he did a nice job of showing the human touch in action as part of the lead nurturing process. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. It's about relationships. Don't ever forget the human touch. Build relationships with the right people and companies regardless of their timing to buy. Think: customers for life.

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Do you have or need a lead generating business blog?

E-Quip Blog: What Is Your Proposal's Core Theme?

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, March 28, 2011.

E-Quip Blog: Preproposal Positioning

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, March 11, 2011.

E-Quip Blog: Expertise vs. Leadership

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, April 25, 2011.

E-Quip Blog: Lead with Personal, Not Positional, Power

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, April 23, 2012.

E-Quip Blog: Communicating Your Change Vision

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Tuesday, June 5, 2012.

E-Quip Blog: Conducting Project Debriefings

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, November 28, 2011.

E-Quip Blog: Leading in Uncertain Times

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, November 14, 2011.

E-Quip Blog: Strategies for Building Collaboration

E-Quip

My first real post in this space, in June 2008, was entitled " Collaboration as Competitive Advantage." I posited that most firms in our industry had not mastered collaboration across disciplines and with outside parties. Search This Blog. Blog Archive. Top 10 Blog Posts of 2011. ► 2008. (42). Related Blogs. Axium411 Blog. Markitecture Blog.

E-Quip Blog: Weak Writing Is a Thinking Problem

E-Quip

Write this way. I use this same basic structure in virtually everything I write: proposals, reports, white papers, articles, blog posts, even letters and emails. Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. HubSpot.

RFP 13

E-Quip Blog: Top 10 Blog Posts of 2010

E-Quip

Top 10 Blog Posts of 2010. recently received a Christmas card from someone I didnt know who wanted to thank me for my blog and other content posted on the web. Apart from occasional reader comments and references to my posts in other blogs, I receive little confirmation that the insights shared here are valued. It was retweeted several times and picked up by other blogs.

E-Quip Blog: What's Wrong With Your Proposals

E-Quip

Also visit my blog post : tattoo courses. Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog.

RFP 10

E-Quip Blog: Why Employees Leave

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, May 23, 2011.

E-Quip Blog: For Maximum Impact, Plan Your Sales Calls

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, May 9, 2011. Posts.

E-Quip Blog: Are Your Proposals User Friendly?

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, September 10, 2012.

E-Quip Blog: Taming the Proposal Monster

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Monday, January 31, 2011.

RFP 8

E-Quip Blog: Another Take on Client Feedback

E-Quip

Ryan shares other interesting findings from the data they compile with the Client Feedback Tool on the DesignFacilitator blog. Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. HubSpot.

E-Quip Blog: Planning: Elevators and Gravitators

E-Quip

Search This Blog. Blog Archive. ► 2008. (42). Related Blogs. Axium411 Blog. Construction Marketing Blog. DesignFacilitator Blog. Expertise Marketplace Blog. First Level Leadership Blog. Markitecture Blog. PSMJ Resources Blog. RAIN Selling Blog. RainMaker Blog. HubSpot. Friday, March 16, 2012.