Industrial Marketing Today

SEPTEMBER 20, 2010

HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads. The chart below shows the difference between B2C and B2B companies. Cooper September 24, 2010 at 4:28 pm Can’t argue against those stats. 4 comments… read them below or add one } S.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats. The Truth About the Average Twitter User [STATS] by Mashable. And much more. Why should brands bother with Twitter?

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How are B2B marketers using social media differently from their B2C counterparts? Jenise Uehara Henrikson highlights the phenomenal growth of social media over the last six years, and particularly since 2008.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

JUNE 22, 2009

Millions of white papers, books,… Read more… Doug Kessler | March 24th, 2009 | 4 comments SouthWest rap elevates the brand Saw a fabulous YouTube video the other day, where a Southwest airlines attendant delivered the pre-take-off welcome and safety instructions via an entertaining rap. Zillions of blog posts. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40