Rev
OCTOBER 13, 2018
A Useful Perspective on the B2B Marketing Stack. I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. In the book, David covered five areas of demand generation and lead management: Buyer personas. Lead scoring.
The Point
JANUARY 14, 2014
In my experience, most of the mental energy and strategic thinking around the practice of lead nurturing and lead management is usually applied to the goal of accelerating prospects through the sales process – from MQL to SQL, from SQL to Opportunity, and so on.
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Online Marketing Institute
JULY 31, 2009
B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. The technology appears useful at both ends of this spectrum.
The Mx Group
JULY 3, 2018
CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. B2B agencies by B2B Marketing and the top 50 B2B agencies by Ad Age and Chief Marketer. Demand gen and lead management.
B2B Marketing Zone Posts
DECEMBER 7, 2009
One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Brands that Tweet , December 15, 2008.
B2B Marketing Zone Posts
DECEMBER 9, 2009
It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Need Content?
WebMarketCentral
MARCH 3, 2009
Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. But with an established platform and 200 enhancements in its new release, Marketo Lead Management 3.0
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