Remove 2008 Remove B2B Remove Direct Marketing Remove Lead Management
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. In fact, 88% said Web sites were important in helping them decide what to buy.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts.

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2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

An immediate, relevant, courteous, personalized e-mail from the rep assigned to that lead will help ensure that no real and immediate opportunities are falling through the cracks. Advocate Sales Lead Management Association Sirius Decisions Smashmouth Marketing The B2B Lead Blog Writing White Papers WordPress | Sandbox.

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B2B Lead Generation Blog: Improve your online sales lead tracking

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Cultivate your leads.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Here is an interview about with Chip Heath, author of Made to Stick: Why Some Ideas Survive and Others Die - Making B2B Marketing Messages More Memorable. We have invited B2B Experts to shed light on the following question: "What can B2B marketers do to make marketing messages more memorable?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.” ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Liz Bonilla. Lisa Cramer. LisaJCramer. Lisa Larter.