Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

JUNE 24, 2013

The 2008 recession permanently altered how companies think about measurement. Lead nurturing is based on the premise of sending relevant content instead of hard promotions. While this is great for marketers since innovation and competition leads to better solutions, it can also be overwhelming and un-integrated.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Online Marketing Institute

MARCH 13, 2011

ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Are you investing enough in Sales Research? Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year. Do You Know Them?

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Hubspot

DECEMBER 16, 2014

And our monthly lead numbers? The early success of HubSpot''s lead generation playbook can be attributed to this single asset and opt-in strategy. Phase 1 (2007-2009): Starting With a Simple Lead Gen Playbook. From there, our lead gen program -- with email playing a key role -- began. Email Metrics.

Top of Funnel 28

Top of Funnel Hubspot Webinar Metrics Email Marketing 28

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Founded in 2008, Act-on currently employs 200 people across its Portland and Reading, U.K.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120