2008 Analytics Demand Generation Agencies Service 
Customer Experience Matrix
MARCH 22, 2010
Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. In fact, Click 3G was officially launched last week, although the company has been migrating clients to the platform since Fall 2008. That said, the system offers a respectable set of capabilities.
Hubspot
APRIL 8, 2013
But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. And, luckily for you, we asked a half dozen of the top execs at some of these game-changing agencies to tell us how they did it. We’ve seen it done time and again.
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Customer Experience Matrix
SEPTEMBER 28, 2011
The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. It offers both hosted and on-premise options and uses a proprietary analytic database engine for key functions. Many marketing service providers manage Alterian systems for their clients.
Rev
OCTOBER 13, 2018
I talk to people like David Lewis who brings considerable perspective to B2B martech used for demand generation and lead management. In the book, David covered five areas of demand generation and lead management: Buyer personas. The demand funnel. You need a head of demand generation. Lead scoring.
ClickZ
JANUARY 29, 2020
Acquia is a software-as-a-service (SaaS) company co-founded by Dries Buytaert and Jay Batson to provide enterprise products, services, and technical support for the open-source web content management platform Drupal. I first joined Acquia in 2008, leaving in 2011 to run a non profit. I returned to Acquia in 2016.
Crimson Marketing
DECEMBER 3, 2014
Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. Paychex, a payroll and human resources service provider, was founded in 1971, long before anybody knew what Big Data was. All of that changed when the recession hit in 2008 and growth took a downturn.
Customer Experience Matrix
JULY 30, 2009
Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately.
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