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Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Facebook Steps Up SEO for Brand Pages with Millions of New Indexable Links by Inside Facebook Justin Smith shows how Facebook's indexing changes, designed to make it easier for potential friends to find each other, will also benefit corporate SEO efforts—at least for companies that can attract lots of fans on Facebook.

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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Top 12 Resources for Start-Ups by Duct Tape Marketing The ever-industrious John Jantsch provides a short but bookmark-worthy "list of resources to help small business owners get started and growing," such as the SBA's Small Business Planner , business resources from StartupNation , and guides to starting a business from AllBusiness.com, Inc.com and (..)

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Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

domain to enhance your company's web presence. Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing). Take Advantage of.TV

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Best of 2008: Social Media Optimization, Part 3

WebMarketCentral

A List of Social Media Marketing Examples by Being Peter Kim In this truly amazing resource, Peter Kim lists and links to examples of how more than 300 brands are using social media, from Abbott Labs on Facebook to Zappos on Twitter. Looking for ideas on how your company could expand its use of social media?

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Best of 2008: Strategy and Branding, Part 1

WebMarketCentral

Due to "short-sightedness combined with a lack decisive management" on the part of UPS, the company had to shell out big bucks to avoid sharing the spotlight with Hooters—not a brand one normally associates with either horse racing or parcel shipping.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

How do PR, SEO and social media work together to build name recognition and credibility for a company? What are some of the best tools for implementing PR 2.0? What are the best (and worst) practices in interactive PR? SEO social media interactive PR? SEO social media interactive PR? SEO social media interactive PR?

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Best of 2008: Social Media Optimization, Part 2

WebMarketCentral

What are some of the best free tools for monitoring social buzz about your brand or company? How should you measure the impact of social media? How can you create effective online video content on a budget? Of the hundreds of Facebook applications available, which ones are best for business?