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Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

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Content Technology: How the Medium Improves the Message

Content Standard

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

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Why a Top-Notch Podcast Could Be the Next Content Marketing Must-Have

Content Standard

The series’ astounding success begged these questions: Could podcasting, a relatively old digital storytelling form, be having a bit of a Renaissance? In January 2015, 17 percent of Americans reported they had listened to a podcast in the past month—almost double from 2008, Pew Research Center reported.

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Q&A with Acquia Chief Marketing Officer, Lynne Capozzi

ClickZ

After IBM, I got bit by the startup bug again and served in a few chief marketing officer roles at Systinet, which was acquired by Mercury Interactive, and JackBe, which was acquired by Software AG, before coming to Acquia, first in 2008 and again in 2016. I first joined Acquia in 2008, leaving in 2011 to run a non profit.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards. From there he started his own consultancy in 2008 that grew from 40 cents in revenue to eventually working with Salesforce, IBM, Ford, LG, Coca-Cola, and Intel.

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. DarrenSanch #storytelling Click To Tweet.

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The Marketer's Scoop on Instagram and How to Use It

Hubspot

In 2008, the age of the average user jumped to 33. Storytelling is crucial to the social success of your content , and the emotions associated with photos carry a lot of weight. That's the medium in which Instagram operates, so people on there tend to care about it. In 2004, it was just for college kids. Photos tell stories.

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