Convince & Convert

JULY 15, 2010

As Jay preaches, social media is not about collecting names, it is about activating your fans. It can get complex depending on the size of your social media program, but here are some tips to help make sure you’re managing social operations appropriately: If you are blogging, create an editorial calendar.

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Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Convince & Convert

JULY 6, 2010

Most recently, Target partnered with Search Institute® to develop the ‘ Turn Summer Play into Summer Learning ’ series on its Facebook page, which provides parents with fun, weekly tips to help their child’s mind stay active during the summer with research on how it makes a positive impact on child development. All rights reserved.

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Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. I have grown increasingly critical (but not cynical) of big brands failing at social media.

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Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 25, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

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Convince & Convert

FEBRUARY 23, 2010

But, figuring out which of these is the primary reason you’re active in social media, and how to allocate resources accordingly is going to be a major issue, as norms, software, and staffing around each approach are starting to diverge. There is little on the proactive (acquisition) side where planning and strategy are concerned.

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Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

SEPTEMBER 20, 2010

Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Here is some research that shows as little as 4% of your customers are actively advocating your brand: [link] The good news is that as marketers, we at least have inexpensive, accessible data through the social web to learn about this.

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Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

That makes it “inexpensive&# – rather than spending millions, companies can spend thousands (or even, just hundreds) to achieve similar results… The activity needed to maintain a successful social media presence is and should be part of any company’s marketing plan. Tyler Excellent post.

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Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 18, 2010

Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? How can we find the most influential bloggers and get them to write about our client? An active agency social media presence will lead to expertise in the agency. Thanks, Jay!

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PR Social Media Paid Content Media 160

Convince & Convert

JULY 14, 2010

Years ago, they were created over time through news stories and ad placements and customer activity. RT @jaybaer: Social Media is the Servant of Strategy, Not the Master [link] [link] Keith Finnegan RT @jaybaer Social Media is the Servant of Strategy, Not the Master [link] (Amen to that.) All rights reserved.

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Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. What do you think?

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Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

APRIL 13, 2010

You sound a lot more active and attentive. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Not always with sterling results, but he knows his stuff. link] jaybaer Great advice! Along a similar vein, I was taught to always stand up when you're on the phone. link] jaybaer Oooooo.

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Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. Not Facebook; MySpace. Not Facebook; MySpace.

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Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

SEPTEMBER 21, 2010

You’re a non-profit hoping to take your social media engagement to the next level? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Think out a policy and develop a strategy! [.] All rights reserved.

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Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 20, 2010

The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. The huge gap between awareness (87%) and active, monthly usage (7%) was shocking. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Got me thinking… #2 also jumped out at me. Lots of lurkers. Lots of lurkers.

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Social Media Media Stats Statistics 159

Convince & Convert

MAY 20, 2010

Get your cross-functional social media team together, and agree on reasonable success metrics before you get started in social media. If you’re already active, but there are people on your team that cannot (without looking it up) name your key success metrics, and from where they’re derived, call a KPI meeting today.

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Social Media Webinar Metrics Media Paid Search Agency 116

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. Oh, and for those that think that “blogger outreach” counts as social exposure for your staff, don’t kid yourself. I don’t believe in a “digital divide.”

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Social Media Media PR Webinar Metrics 138

Convince & Convert

SEPTEMBER 21, 2010

RT @kdrewien: RT @smallbiztwit: Social Media Monitoring Tools – How to Pick The Right One [link] [link] socialCRMchick Good post Katie, however what do you think about managing vs. monitoring. Again, a company needs to listen and find where the customer base is active.

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Social Media Media Paid Content Work Management 155

Convince & Convert

JULY 22, 2010

This allows Yelp to strengthen loyalty among Elite Squad members, offers an impetus for wanna-be-members to post additional reviews; and, makes the site content stronger – keeping the broader community active and engaged. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Social Media Media Paid Search Agency Webinar Metrics 128

B2B Marketing Zone Posts

DECEMBER 1, 2010

Certainly in this era where people actively seek information that is pertinent for their needs, questions or buying journey, personalized and valuable content is crucial. People are now curating lists of the most influential bloggers by Klout score. Oracle’s Updated Social Media Policy - Paul Gillin , November 24, 2010 Dated 11/22/10.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

FEBRUARY 25, 2010

According to Jamie Grove, the company’s Director of Evil Schemes and Nefarious Plans (i.e. Our social media activities live in our customer retention sphere, not customer acquisition – because the minute it’s in customer acquisition, it changes the nature of the conversation.” link] susanbaier Hi Karen! All rights reserved.

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Social Media Media Webinar Metrics Marketing & Strategy 117

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie.

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B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JUNE 3, 2010

I think what'll likely happen is publishers will work out some kind of data-sharing deal with Facebook – the promise of increased, pervasive social sharing activity on their sites is too attractive to pass up. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

JUNE 15, 2010

Now you know that person is active on those social outposts. Communication segmentation by social activity–now that is an idea with legs. link] PaigeHolden Are you a social media detective? link] [link] useglobalreach Are your customers active in social media? Check out bullet #2 here: [link].

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Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

APRIL 8, 2010

randygiusto camera support is there, it's not activated, just like multitasking support has been there in the OS but not activated. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. For a week-long trip, it might be the laptop. All rights reserved.

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Paid Search Agency Content Social Media PR 136

Convince & Convert

JUNE 8, 2010

Active listening required. Use active listening to engage users. Use active listening to engage users. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Now if only I could figure out how to target the concept of tech support. Great stuff. It's the Opportunity Economy.

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Social Media Paid Content Media Paid Search Agency 128

Convince & Convert

MARCH 18, 2010

Doug Pruden, Customer Experience Partners [link] Jan Krsanac Social media is about keeping fans, not creating them [link] [link] David Carter RT @just_kate: Social media is about keeping fans, not creating them (Convince and Convert) [link] [link] Ad Chickadee Social media is about keeping fans, not creating them [link] [link] Michael A.

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Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

OCTOBER 31, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Sheesh, you are busy.

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Social Media Paid Content Tools Media 40

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

3 Ways Facebook is Killing Your Website" [link] [link] Social Media Guide RT @jaybaer: "R.I.P. 3 Ways Facebook is Killing Your Website" [link] #sm #blogger via @jaybaer [link] Scott “@jaybaer: "R.I.P. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

JUNE 30, 2010

What's your audiences' first online morning activity? I was at dinner last night with a colleague who has been thrown into creating a social media program for a large international company. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Social Media Media Webinar Metrics Marketing & Strategy 128

Convince & Convert

APRIL 22, 2010

Second, the social media tools and destinations will inevitably change, but considering 83% of online Americans are active in social media, and there are 425 million people with Facebook accounts, I think we’re past the lava lamp stage. In some cases these are members of the media. Big companies acting small again.

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Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

SEPTEMBER 23, 2010

Then, you could pull the results into a Google Reader for an automatic and permanent archive of activity. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. What neither of them seems to have is an RSS feed for results, which would be the Holy Grail of Facebook open-graph API monitoring.

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Social Media Media Webinar Metrics Marketing & Strategy 164

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

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Paid Content Facebook Paid Search Agency Advertising Agencies 142

Convince & Convert

JULY 9, 2010

Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. Now, in what seems like decades later (in social media years), transparency and authenticity might well be referred to as “best practices” in any engagement activity. All rights reserved.

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Personalization Paid Search Agency Transparency PR 122