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SiriusDecisions Summit 2009 – What we learned at the 2008 Summit, and why we are excited for 2009

Adobe Experience Cloud Blog

Here at Marketo, everyone is very excited about the upcoming SiriusDecisions 2009 Summit being held May 13-15 in Scottsdale, Arizona.      Last year attendees made big leaps in integrating their sales and marketing teams during the event.  through opportunity completion and beyond. 

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention?

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100
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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

In 2008, revenues were up to $16.6 link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? The article is great because it gives you an insider’s view of how the famous Aflac duck came to being and the challenges Aflac’s CEO had to overcome to get it adopted.

Planning 100
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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

There was actually another dated 6/01/2208, which I treated as 2008. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. How would you rate your experience with. the system itself 0.67

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Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

This is where marketing automation software can be a big help. There are many of them out there to suit every type of marketer, from small industrial companies to large enterprises. Let’s look at three types of marketing content that have proven to be successful in getting site visitors to take action.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Draw up a detailed schedule for delivering each phase of the campaign, map out events and actions that will trigger appropriate follow-up emails based on email recipient and site visitor behavior. Social Media with Email Marketing – is it the Super Combo? Prioritize your objectives if multiple needs have to be satisfied.