2008 2009 Demand Generation Agencies Differentiation 
Mereo
DECEMBER 21, 2023
This pattern is similar to what we saw in the 2008 / 2009 recession. These three functions are, by their very nature, dependent upon each other for success: Sales needs strong marketing cover, thought leadership and demand generation programs to support early-stage engagements and strong client relations.
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells.
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Hubspot
APRIL 8, 2013
But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. And, luckily for you, we asked a half dozen of the top execs at some of these game-changing agencies to tell us how they did it. We’ve seen it done time and again.
Industrial Marketing Today
MAY 3, 2010
Are you pre-selling a product or service? Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves.
Industrial Marketing Today
JULY 9, 2010
Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues.
Industrial Marketing Today
JANUARY 26, 2010
Developing your unique value proposition is also a good way to differentiate your company from the competition. As the founder of Tiecas, I have been helping manufacturers and engineering services companies boost their sales with better do-it-yourself (DiY) marketing for over 20 years. Copyright © 2010 Tiecas, Inc.
Industrial Marketing Today
MAY 14, 2010
Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. Copyright © 2010 Tiecas, Inc.
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