Convince & Convert

JULY 20, 2010

It’s Time to Put Content Strategy First, Shiny Objects Second Until recently, interactive marketing tactics and techniques, bells and whistles, and new online tools often outshone smart, targeted messaging. Now, the rules are changing, and noteworthy, quality content is the future of online marketing success.

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Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

MARCH 30, 2011

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. Actually, its always been an important part, but we are just now defining it as content curation.

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Curation B2B Thought Leadership Content Privacy Policies 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Furthermore, there was a 33% percent conversion rate on leads generated through the New York landing page , compared to a 12% conversion rate on 2008. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 1, 2010

blog comments powered by Disqus About Jeremiah Owyang SF, Silicon Valley Industry Analyst Altimeter Group Columnist for Forbes CMO Network Client Disclosure Policy Categories Advertising Advocacy Aggregation Altimeter Analysis Analyst API Asia Augmented Reality Blogger Dinner Book Review Career Case Study Challenges Citizen Journalism CMO Collaboration (..)

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Social Networks Enterprise Management Marketing Websites Work Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr.

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B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. When comparing the group of 25-35 year olds in 2008 to 2010 – the % change is only 16% – not 25%. A survey of 4,875 adults (500 U.S.)

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Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy [link] [link] Mike Malone RT @jaybaer @russhenneberry : Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Mike Malone RT @jaybaer @russhenneberry : Why D.I.S. is Crucial to your Content Marketing Strategy [link] [link] Renée Warren Why D.I.S. All rights reserved.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. All rights reserved.

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Social Media Media Paid Content Webinar Metrics 125

B2B Marketing Zone Posts

DECEMBER 1, 2010

People are now curating lists of the most influential bloggers by Klout score. New research puts Fortune 500 social media usage on display - grow - Practical Marketing Solutions , November 17, 2010 The Center for Marketing Research at the University of Massachusetts released a new study of the Fortune 500’s adoption of blogging and Twitter.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

39 Curated SM tools from @jaybaer !! 39 Curated SM tools from @jaybaer !! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Correlationist Bookmark this!!! RT @ckburgess [link] /via @baldovski [link] Joe Barsi Must Read! All rights reserved.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

39 Curated SM tools from @jaybaer !! 39 Curated SM tools from @jaybaer !! August 12, 2010 (768) Twitter Stream © 2008-2010 Convince & Convert, LLC. link] Correlationist Bookmark this!!! RT @ckburgess [link] /via @baldovski [link] Joe Barsi Must Read! All rights reserved.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 13, 2010

It’s safe to assume that next year, we’ll see the rise of a new form of blogging platforms, those dedicated to simplicity with an emphasis on mobility, curation, instant presentation, and community. In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 2, 2010

That’s what attracted me to online marketing initially, and why I made the jump to that career in the mid-90s. The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. You can’t get half elected. link] jaybaer Absolutely Jon.

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Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Not sure how to fix that, but contrast it with something like a MarketingProfs event (disclosure: client) where Ann Handley personally curates every session.

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