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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. Here’s what I found. Of course, every vendor argues it does this better than anyone else.

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Demand Generation Implementation Survey - Background Results

Customer Experience Matrix

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. This introduces yet another source of sample bias. Obviously, however, the quantities are too small and sample bias too significant to break out results by vendor.) Again, we have to consider sample bias.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Being Too Speedy With Sends. No big deal, right?

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. World Tagged: Advertising, B2B, marcom, marketing, PR, social media, Twitter.

PR 40
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

I found your sample profile… er… dry. And, yes, for any of your readers - feel free to follow me on twitter and let me know if you’ve any questions on LI. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007.

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Pinterest Now Sending More Traffic Than Yahoo Search, and Other Marketing Stories of the Week

Hubspot

In fact, Pinterest is also sending more traffic than Bing and Twitter, too, coming in at Shareaholic users' fourth largest traffic driver in August. The sample size was based on 200,000 websites that are using Shareaholic’s widgets. If you haven’t heard about Seesmic, the company started back in 2007 as a video version of Twitter.

Traffic 28
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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. Turner Broadcasting. No big deal, right?