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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Moz cofounder Rand Fishkin launched Whiteboard Friday in 2007, when the company was still in its infancy and looking for any means to grow. Their YouTube videos are organized by topic playlists, making it super easy for people to find the content they need. The Ahrefs YouTube channel has become a go-to resource for SEO professionals.

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The Evolution of Inbound Marketing

SmartBug Media

Drucker , the patriarch of modern business and marketing, inbound marketing took root as far back as the mid-1850s when Cyrus Hall McCormick , who invented the mechanical harvester, used market research to develop inbound methods for generating consumer interest in what was then a radical evolution in farming. Then, in 1888, Richard W.

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24 reasons SEO and social media are inextricably linked

Biznology

59% of marketers agree SEO has the biggest effect on lead generation. 82% of internet users use search (source: Search Engine Joural). 70-80% of web users ignore the paid adverts and look down the page for the first organic search result (source: PPC.org ). 82% of internet users use search (source: Search Engine Joural).

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot

Not to mention, both generations are highly connected to technology and the internet. With these similarities in mind, it might seem effective and cost-efficient to run one campaign aimed at both generations, but is this really the right move? Sure, many millennials and Gen Zers are considered "young adults."

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10 Popular Memes Masquerading as Marketing Campaigns

Hubspot

This little dude originally gained internet fame when his mother, Laney Griner, posted a photo to her Flickr account as well as Getty Images in 2007. Original Claim to Fame: Like Sammy, Keyboard Cat came onto the YouTube scene in 2007 with its musical stylings. has generated 370,000 views since it was posted.

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51 YouTube Stats Every Video Marketer Should Know in 2019

Hubspot

In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”. That was the first time I’d ever heard of YouTube. YouTube has experienced explosive growth since it was founded in an office garage in 2005.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

While much of content marketing include conversations about verbiage, SEO, and overall content strategy, the user experience is a crucial piece that can often be left by the wayside. He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine.