Why Customer-Centric Brands Should Avoid Stealth Marketing
Hubspot
MAY 2, 2019
After Wal-Mart's "flog" or fake blog was exposed, the corporation and their public relations agency, Edelman Worldwide, faced harsh backlash -- many bloggers demanded that Edleman’s CEO resign and Wal-Mart’s reputation was tarnished. In a nutshell, the blog was fake. Whole Foods Market. Image Credit : Wikipedia. Fyre Festival.
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