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Programmatic Advertising Glossary & Brief History

Digilant

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 billion in 2007). In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks.

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When Did Programmatic Advertising Start: A History Lesson

Rev

This is when Google marketing cleaned up the mess, and launched AdWords , which offered CPC pricing and let advertisers pay to run campaigns solely on the Google network. It made Google users feel safer amongst the pre-dotcom mania, and it also helped businesses to expand, and make a substantially larger amount of money.

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What is Programmatic Digital Advertising?

Digilant

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 billion in 2007). . In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks.

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Top 9 Affiliate Marketers You Need To Know About

Outgrow

He used Google Adsense and gradually began to make money off his website clicks. He has always used Google AdWords and direct mail as his two strategies. In 2007, he decided to launch his own blog at ZacJohnson.com to build his own brand. So we’ve got to start with the best. She earns 85% of her revenue through the same.

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Facebook Buys Microsoft’s Atlas Ad Platform (Finally)

readwrite

Atlas is an ad platform that Microsoft tucked away in 2007 when it gobbled up aQuantive. Under Facebook’s wing, Atlas will directly compete against Google’s AdSense, which serves targeted ads to users as they thumb through the web. Google knows a. Confirming. suspicions. under $100 million.

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Why It Would Be A Good Idea For Facebook To Buy Microsoft’s Atlas Ad Platform

readwrite

billion acquisition of aQuantive back in 2007 , could position Facebook to grow its business and compete with Google’s vast targeted ad network, AdSense. According to dual reports from BusinessInsider and AllThingsD , Facebook is in talks to buy Atlas Solutions, Microsoft’s ad platform.

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How Will Publishers Fare Under Microhoo?

readwrite

In the medium and long tail of publishers, the market needs a strong and credible alternative to Google AdSense. s competitive offering to Google AdSense, is an also-ran in the marketplace. s competitive offering to Google AdSense, is in a private beta running on less than a few hundred web sites.

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