markempa

SEPTEMBER 12, 2007

« MarketingSherpa Demand Generation Summit 2007 | Main | Practical Strategies for Generating Quality Leads Teleclass » On Alignment between Marketing and Finance Many marketers are quickly approaching their favorite time of year. We need to act as one team and seek to understand each other better and learn each other’s language.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

JANUARY 23, 2007

This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, This podcast was conducted for the marketing alliance partners for Sage Software , makers of ACT!, Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Peachtree and SageCRM software. It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

Ambal's Amusings

MARCH 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Read on to get their insights. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

markempa

JUNE 13, 2007

Newton’s first law of motion (also called the law of inertia) is often stated as “an object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the same direction unless acted upon by an unbalanced force.” The first law of motion can act much like one of your potential prospects.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 21, 2007

Act like a good financial manager - Your lead generation efforts should include a portfolio of tactics that you apply consistently over time. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This is particularity true in small companies. Still, those sales people succeed in spite of it all.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Buzz Marketing for Technology

JULY 24, 2008

December 2007. November 2007. October 2007. Patron Technology - the leader in e-mail and online marketing for arts & culture. April 2008. March 2008. February 2008. January 2008. July 22, 2008. The Decline of Print Newspapers: Quantified. Gannett (GCI) is off over 5% to a 52-week low of $15.93 on poor numbers. Perhaps itâ??s

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

markempa

APRIL 12, 2007

For example, when struggling sales people hear about their colleagues positive results with marketing generated leads, they realize they need to clean up their act and raise the bar. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 However, collaboration does not spontaneously erupt from software.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120