Paul Gillin

APRIL 4, 2013

The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that. The publication date is 2010, but I didn’t find out about it until just now. Thanks for my old pal John Dodge for pointing it out.

Social Media 50

Social Media Promotion Studies Google 50

Paul Gillin

OCTOBER 3, 2013

In 2007 I remarked on how big brands were embracing blogging and YouTube , completely unaware of the impending arrival of social networks. John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. When you have so little space to say something, you have to focus and minimize waste.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. He was inducted into the CRM Hall of Fame in 2007.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JUNE 17, 2010

Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. By early 2010, that number was over 5,000. Members share advice and ask questions of Hanson and the other engineers, who dispense it for free. In 2008, about 100 people visited the site every day.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50