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Activate Acquires Green Leads

Smashmouth Marketing

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

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The Ultimate Guide to Publishing

Hubspot

1456: The Gutenberg Press publishes the first book ever: the Bible. 1800s: The Penny Press arrives in the U.S., 2007: Print on-demand gains traction. 2009: Self-published titles surge to double the amount of traditionally published titles. 2011: eBook sales surpass printed books for the first time in history.

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Say 'Yes' to Drugs? The History of Pharmaceutical Marketing

Hubspot

Luckily, our free press came to the rescue. 2007: Spending Check. In 2007, the pharmaceutical industry spent a total of $5 billion on direct-to-consumer marketing. 2009: FDA 2.0. For more information on the 2009 crackdown on sponsored links, check out this article from Search Engine Land.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. CIO Priorities for 2011 Indicate Continued Frugaln.

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A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

2009: The Year of the Software. While stylistically similar to 2008''s look, the 2009 iteration of the homepage is more focused and more actionable. That''s how we distinguished ourselves from the competition with our 2011 redesign. In fact, there''s only a single mention of the word "marketing" on the entire page. That problem?

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17 Compelling and Highly Usable B2B Marketing Statistics

Online Marketing Institute

Home About Us Who we are What we believe Team Associates Alliances Blog Contributors Credentials Practices CEO Advisory Customer Strategy Customer Scan Marketing Innovation Net Promoter Score® Industries Advertising B2B Consumer Goods Luxury Brands Media Private Equity Retail Publications Presentations Papers Books Videos Shift Perspectives emagazine (..)

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

Now we get new project inquiries, speaking engagements, press mentions, job inquiries and even advertising requests just about every day. Marketingsherpa Blog : » Most-tweeted Blog Posts of 2010: Blogging for prospects, making social and email work together, email marketing optimization, and more Says: January 4th, 2011 at 3:03 am [.]

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