Sat.Oct 13, 2007 - Fri.Oct 19, 2007

Savvy B2B Marketing

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Plea to Citigroup: Stop Emailing Me Part Deux

PR Meets Marketing

Since my original email about Citibank spamming me , I wrote directly to William R. Rhodes, CEO of Citibank (see  Citibank Letter ). Typically, writing to the CEO gets an immediate response. sent this out on September 31, 2007. And what happens?  No, I didn't hear anything from Citibank. Instead, I received yet another a spam email (see below) that was the crux of my original frustrating situation.

Blogger: Redirecting

Buzz Marketing for Technology

Handvertising Cool idea - not sure B2B buyers will like this as much as B2C buyers (tags: advertising) The Devaluation of Traffic Steve Rubel discusses the changing economics behind traffic on the web - will this be an issue for

7 Things I Didn’t Get Out of SMX Social Media and 2 Important Things That I Did

KoMarketing Associates

Heading from NYC last night, I started thinking about what I would tell the rest of my colleagues as it relates to how and what was learned from SMX Social Media. Well here are some things that didn’t happen : I still don’t feel comfortable adding Danny Sullivan or Neil Patel to my Facebook network. No one gave me the social media “quick fix” idea that I thought would be worth risking my profile or IP getting banned in respective communities. In fact, I didn’t hear anyone contradict the notion that it takes real time and effort to be successful in social media.

Neolane Offers a New Marketing Automation Option

Customer Experience Matrix

Neolane , a Paris-based marketing automation software vendor, formally announced its entry to the U.S. market last week. I’ve been tracking Neolane for some time but chose not to write about it until they established a U.S. presence. So now the story can be told. Neolane is important because it’s a full-scale competitor to Unica and the marketing automation suites of SAS and Teradata , which have pretty much had the high-end market to themselves in recent years. You might add SmartFocus and Alterian to the list, but they sell mostly to service providers rather than end-users.)

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Citibank Email

PR Meets Marketing

Citibank Spam Email

Where's the passion in B2B marketing?

B2B Lead Generation Blog

I spoke yesterday at MarketingSherpa's Demand Generation Summit and I felt led to go off topic for a bit to address why I do, what I do. Personally, I've been pondering the idea of passion and what role it plays in our careers as marketers or leaders. Read Mike Volpe's summary of my presentation at the the Small Business Hub Blog. In my short aside, I ended up talking about things we marketers often don't talk about. Our heart. What drives us? What role does the heart play in our job as marketers? Can you market something without passion and still be successful? If so, why would you want to?

Blogger: Redirecting

Buzz Marketing for Technology

Listening to [music on] the radio the other day (Two for Tuesday!), a thought struck me: the way radio was supposed to work, in the pre-payola days, the most popular tunes as requested by listeners got played the most and received the

Party Like It's 1999: Web 2.0 Exuberance?

PR Meets Marketing

  Lately I've been feeling a case of deja vu. Industry Standard is being resurrected. The umpteenth company being funded for video sharing, online video, social networking - select the focus and someone's funding it. Here are the Top 7 Signs of the Web 2.0 Exuberance - the replay of the dot.com days?: 1. Though the valuations may be lower, it's eery how most start-up seem to have business plans based on - advertising. 2. And if the business plan isn't based on advertising, then the hope is. acquisition. High flying IPOs anyone? VMware , Compellent are just the beginning. 16) and others. 5.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Fireworks

PR Meets Marketing

PR 2
PR 2

Blog Marketing for Non-Bloggers

WebMarketCentral

Rarely do I drop what I'm doing to read a newsletter article, but that's what happened when I came across Elge Premeau 's Using Blogs to Attract Attention (Without Having Your Own) in the RainToday newsletter. She helpfully provides advice on how to find relevant blogs to comment on, track them, and write appropriate, productive comments.

Turning a Blog into a Book

My Travels on the Net

Earlier this week I had the great pleasure of attending a lecture on personal branding by Thom Walters of Coraggio Group. Mr. Walters, formerly of Wieden & Kennedy, has worked with several Fortune 500 companies on building and promoting their brand. came to the lecture skeptical about the whole concept of branding. You can try but you're just going to get all wet. More about that later.

WMC Interviews: Dale Underwood

WebMarketCentral

This week I caught up with Dale Underwood, CEO of EchoQuote , an automated lead capture web service provider. EchoQuote enables B2B companies to automatically create customized price quotes based on the requester's email address and distribute lead information to an internal sales team or channel. EchoQuote fills that gap, on a pay-as-you-go pricing model that minimizes risk.

Smart Marketing: Benefits v. Solutions; Dont make this basic small business marketing mistake

Smart Marketing

my marketing boot camp is now underway and the first exercise for the boot campers highlighted a basic marketing mistake most small businesses make. in the exercise, i had each boot camper write up what the solution was they offered

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.