Plugging The Leaks – Addressing The Early Stages of the Funnel
ANNUITAS
APRIL 4, 2012
Our good friend Ardath Albee and I have recently had a series of conversations about the standard funnel that is used by many organizations. (If you don’t know Ardath I highly recommend you follow her: @ardath421.) This post is a result of those discussions. The standard sales funnel for most organizations is linear with several stages: Inquiry. MQL.
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