B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? The answer, unfortunately, is not yet clear. But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. This was a topic raised in last week’s episode of This Week in Google.

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B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? The answer, unfortunately, is not yet clear. But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. This was a topic raised in last week’s episode of This Week in Google.

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B2B Memes

SEPTEMBER 20, 2012

Earlier this month, Bill Grueskin, dean of academic affairs at Columbia Journalism School, wrote a thoughtful argument against the concept of journalists as Swiss Army knives. In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it.

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B2B Memes

SEPTEMBER 20, 2012

Earlier this month, Bill Grueskin, dean of academic affairs at Columbia Journalism School, wrote a thoughtful argument against the concept of journalists as Swiss Army knives. In his essay for Nieman Journalism Lab , he argued that “one-size-fits-all” journalists trained in a wide variety of digital media skills hurt journalism more than they help it.

Barriers 125

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B2B Memes

SEPTEMBER 18, 2012

As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I

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B2B Memes

SEPTEMBER 18, 2012

As the one or two dedicated readers of this blog can attest, my affection for infographics waxes and wanes on a regular basis. Of late, I’ve been rather down on this graphic approach to conveying complex information. Too often, what information value is contained in the graphic is overwhelmed by cuteness, triteness, or both. So when one Allison Morris inquired via my contact page (rarely, alas, a reliable source of useful interaction) about promoting an infographic she’d worked on, I

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B2B Memes

SEPTEMBER 17, 2012

Writing last week for the Nieman Journalism Lab , Ken Doctor analyzed “ The newsonomics of the Quartz business launch. ” It should be required reading for every B2B journalist and publisher. In identifying the key aspects and implications of the business news startup from Atlantic Media , Doctor touched on a number of key points for any business-oriented publication.

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