eTrigue

JANUARY 16, 2024

Why should you care about the quality of your data? appeared first on eTrigue. Garbage in. Garbage out. If you’re starting with dirty data, you’re bound to get muddled results. Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.*

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

eTrigue

NOVEMBER 30, 2015

Why miss out on sales opportunities because you don’t know something that you easily could know? The post Ignorance Isn’t Bliss appeared first on eTrigue. Ignorance isn’t always bliss – especially when it comes to missed opportunities. Every sane executive responsible for.

Marketing Automation Services 60

Marketing Automation Services Demand Generation Lead Generation Education 60

Customer Experience Matrix

FEBRUARY 4, 2014

Small but established mid-market firms including SalesFusion and eTrigue have been growing particularly quickly, as has Act-On. I could go on, but why should David Raab have all the fun? mid-market leadership may be up for grabs. SalesFusion did just take an $8.25 million investment but their revenue doubled last year without it.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

ViewPoint

APRIL 17, 2012

Tony Tissot of eTrigue remarked that lead generation is the responsibility of marketing, but getting the outcomes agreed upon should be the goal. Timothy Wise a VP at Ring2Media jumped in to say that as a lead generation company he has more issues in dealing with sales management than with marketing (the experience issue).

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Customer Experience Matrix

JULY 30, 2013

They''re certainly not close to the 67% to 90% rates reported by LeadFormix , Act-On , and eTrigue. Of course, that integration is exactly why the enterprise vendors purchased all those marketing automation systems in the first place. This makes it increasingly meaningless to treat marketing automation as a distinct category.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

MARCH 23, 2011

See last week’s post on eTrigue for details). The need to supplement simplicity with marketing training is why Infusionsoft is simultaneously moving ahead with the “Perfect Customer Lifecycle” and related programs. Vendors selling to larger companies have also been stressing education.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

MARCH 16, 2011

Summary: eTrigue's new product is aimed at small-to-mid size businesses who want an easier alternative to leading marketing automation systems. eTrigue officially announced its new DemandCenter marketing automation system on Tuesday, replacing an earlier product dating back more than five years. I liked that one too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Features 120