Hive9

APRIL 20, 2021

Or, oftentimes, marketing plans are so convoluted that they’re not able to get a view into what’s going on anyway. The reality is that many product marketers, despite being allocated a hefty portion of marketing’s budget, don’t have enough of a say in marketing’s planning to begin with.

Allocation 246

Allocation Product Planning Paid Search Agency 246

Hive9

JUNE 17, 2019

A marketing plan with visibility (from multiple points of view) is one that’s designed to meet often complex corporate goals tied to specific strategies for growth. And while this might sound fairly obvious, a lot of companies aren’t hitting the mark when it comes to visibility in their marketing plans.

Planning 135

Planning Marketing Plans Marketing & Strategy Paid Search Agency 135

Hive9

APRIL 21, 2016

In fact, 60% of executives still depend on Excel spreadsheets to view their data. When you review your marketing analytics now, what does that process look like? If you’re like most marketing professionals, it probably involves lots of spreadsheets.

CMO 104

CMO Analytics Process Marketing 104

Hive9

JUNE 13, 2016

That high-level view is important, but it’s just as important to see all the smaller components that make up the larger story. One of the benefits of marketing performance software is that businesses can break down their data silos to start seeing the marketing big picture.

Software 100

Software Business Marketing 100

Hive9

JULY 23, 2020

Further, if you're sharing spreadsheets, everyone must use the same views and can't tailor the spreadsheet to meet their specific needs without significant manipulation every time someone sends a new version. Now, we all live in the same system with the same view. This year, a customer of ours, a marketing manager at a large U.S.

Work Management 150

Work Management Marketing Management Planning Budget Programs 150