Anything Goes Marketing

MAY 3, 2007

Have you ever created a webinar campaign that had a finally tuned list that was directed at a specific vertical, spent days getting the emails just right, deployed the emails on time, had a good amount of registrations but only had 2 people actually listen in? How do you increase actual webinar attendance?

Webcast 100

Webcast Webinar Metrics Verticals Tagging 100

Anything Goes Marketing

MAY 14, 2007

While you may not want to be as cut throat (you may want to give people 2-3 chances to opt back in), you need to take a good look at your database and create segments that are not solely based on say vertical or demographic information but also based on activity.

Verticals 100

Verticals CAN-SPAM Opt-in Tagging 100

Anything Goes Marketing

SEPTEMBER 20, 2008

For example, pick a specific segment such as a key vertical and choose leads generated from a specific channel such as Google Adwords. A simple program may consist of 2-3 emails sent within a specific time period with key messages that should educate prospects and make it easy for them to reach out to your company.

Lead Nurturing 100

Lead Nurturing ROI Sales Qualified Leads Leads 100

Anything Goes Marketing

JANUARY 26, 2010

While your first campaign may have had a generic heading that was geared to a specific vertical or focused on your offering, think of an email heading that is targeted at the specific job role of the email recipient. Ok, we covered the “From” address and the subject line – what’s the next thing you typically see when you open the email?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100