The Point

JANUARY 24, 2017

Tip: always limit response; it caps your expense and drives urgency.). Plus, as a physical medium, direct mail provides creative options to drive booth traffic and track response – for example: “be one of the first 50 people to bring this postcard with you to our booth and get a free [insert free gift here].” (Tip:

Trade Show 100

Trade Show Traffic Demand Creativity 100

The Point

JUNE 9, 2014

Urgency is king. . “Act Now …” Even the most successful email campaigns have minimal shelf life. Success depends on not only getting people to respond, but getting them to do so immediately. “Act now” implies there’s a price to be paid for delay.

Copywriting 100

Copywriting Urgency Marketing Paid Search Agency Act-On 100

The Point

JUNE 11, 2012

Generally, people respond better if they feel they have better odds at receiving what it is you’re offering, plus by doing so you’ll introduce a note of urgency to the invitation and encourage people to register immediately. Adapted from the white paper: “Top 10 Tips for Webinar Invitation Success”.

Webinar Metrics 100

Webinar Metrics Landing Pages Paper Lead Scoring 100

The Point

NOVEMBER 28, 2011

They commit the publisher to a critical mass of content on an overly aggressive schedule, content that in turn depends on multiple contributors who never seem to share your same sense of urgency. In my experience, most corporate email newsletters have a relatively short lifespan.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

MARCH 20, 2018

Attend Our Webinar on Personalized Content. Personalization (e.g. Name, Location, Industry). Celestine, here’s your free guide on lead nurturing success. Here’s your free guide on lead nurturing success. Reminder: Email Best Practices Webinar. Only 3 days Until Our Email Best Practices Webinar. Company Name/Branding.

Demand Generation Agencies 234

Demand Generation Agencies Demand Generation Urgency Marketing Webinar Metrics 234