Paul Gillin

JUNE 4, 2010

For example, on Wikipedia you can always find out why an item of information is there. Tags: Social Media advertising communities events innovation journalism marketing newspapers social_networks twitter davidweinberger masstlc. People interact with the medium differently. Now they are real and social. The entire process is open.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

SEPTEMBER 6, 2011

The service crawls Twitter and ranks members automatically. Both are sought-after speakers and the subject of extensive Wikipedia articles. They aren’t active on Twitter and they don’t have Klout accounts. Many people have a Klout index and don’t know it. Yet Klout says I have more influence.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

JUNE 24, 2010

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” Sidebar – Valuing Twitter Followers. What is the true value of a Twitter follower? That’s an impressive result, but it isn’t a return.

ROI 50

ROI Paid Content Social Marketing Webcast 50