B2B Marketing Traction

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Marketing Case Study: How I Got Results from LinkedIn

B2B Marketing Traction

Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I was so impressed by Chris that I arranged for him to teach a local workshop on LinkedIn and other social networks here in Los Angeles. Neither opportunity was a fit for me, but I was encouraged.

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14 Do’s and Don’ts of Marketing One Sheets

B2B Marketing Traction

The sample book has been a hit at the 1-sheet workshops that I help teach for ProVisors. Take it to trade shows, conferences, and presentations. With these 1-sheet samples I’ve been able to point out some of the “Do’s” and “Don’ts” of creating marketing one-pagers. Do be strategic.

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