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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

77% of business decision-makers found at least 1 new supplier in the last trade shows they attended. 92% of trade shows attendees are on the lookout for new products. Trade Shows. Like user conferences, trade shows tend to be costly and are great if you want quick ROI. Source: priceweber.com.

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The Marketing, Sales, and RevOps Guide to Using Intent Data for the Full Sales Funnel

SalesIntel

Identify High-Value Prospects: Gone are the days of cold calling and mass marketing to unsegmented audiences. Enhance Your Events Furthermore, intent data can be leveraged for brand awareness initiatives such as trade shows and other events. Both techniques will give you a spam label.

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B2B Lead Generation Blog: Blogging & RSS Events

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The live workshop will take place in Washington, DC on February 17th. Blogging & RSS Jumpstart Half-Day Workshop Cant make it to DC?

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 How can you leverage events?

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B2B Lead Generation Blog: The Physics of Trigger Events for Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When InTouch conducts an ideal customer profile workshop for a client, we help them understand favorable trigger events and related implications.

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B2B Lead Generation Blog: Why CEOs Must Be Actively Involved in Lead Generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive conducted dozens of Lead Generation Collaboration Workshops to facilitate this process for sales and marketing teams engaged in a complex sale.

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15 Essential Sales Strategy for Hotel Teams

Hubspot

Take part in trade shows for tourism and travel. When you RSVP to a trade show, try to find out who else will be there. Also, participate in lectures or workshops to learn about the latest hospitality trends. What we like: Live events can save you weeks, if not months, spent on cold calling or cold emailing.