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Enhancements to Account-Based Visitor ID Allow Marketers to More Easily Analyze Account Engagement Data

Terminus

Use New Filters to View Website Engagement Data by Campaign or Account. In early Q3, Terminus launched Account-Based Visitor ID to help turn anonymous website visitors into actionable, account-level engagement data that you can use to show the impact of account-based marketing efforts.

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Account-Based Sales Development: The Sales & Marketing Glue

Terminus

Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific tool — but technology has made it easy to identify, prioritize, target, and engage your best-fit target accounts, ultimately increasing revenue and customer retention.

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Unite Inbound & Account-Based Marketing Strategies with Terminus’ HubSpot Integration

Terminus

Integration with HubSpot Marketing Delivers Expanded Reach and Orchestration to B2B Marketers. This partnership is groundbreaking for B2B marketers because it brings inbound and account-based marketing together for the first time. Introducing the Terminus Integration with HubSpot Marketing.

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New Terminus Weekly ABM Report Delivers Actionable Account-Based Marketing Metrics to Your Inbox

Terminus

Communicate Account-Based Marketing Results and Improve Sales-Marketing Alignment with the Terminus Weekly ABM Report. Imagine delivering a list of your hottest accounts to the sales team every Monday morning. Alert Sales to “Hot” Accounts. See & Share Key Account-Based Marketing Results.

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Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

Terminus

B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. By combining Bombora and Terminus data, B2B marketers can prioritize target accounts using trending intent and engagement signals. What This Partnership Means for You.

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12 Ways to Segment Account-Based Advertising Campaigns

Terminus

Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. However, account-based advertising — digital ad campaigns that target only people at your best-fit accounts — outperform traditional display. How much better? Click To Tweet.

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How to structure SDR sales commission in an ABM world

Terminus

Want to know how to build an SDR sales commission structure an account-based marketing framework (and make your sales reps happier in the process)? Account-Based Marketing and Sales Commission. How do I keep my SDRs from working the wrong accounts because of ~gut feelings~? Account-Based Engagement.