ViewPoint

NOVEMBER 27, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

ViewPoint

APRIL 6, 2017

As such, outbound has been replaced by email marketing and marketing automation programs that SPAM CANNON emails to the masses such as the following (I received this one yesterday): I run business development for XYZ, Inc. - we give growing companies an unfair advantage to beat revenue goals.

Lead Generation 192

Lead Generation B2B Sales Sales Qualified Leads Sales Leads 192

ViewPoint

JANUARY 26, 2012

Email is cheap, but the scourge of spam has made it generally undesirable as a cold prospecting medium. The reason is that an email from an unknown source is too easy to delete—if it ever gets past the layers of spam filters in its way.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

AUGUST 2, 2017

Process for following up on leads: The prospect experience can be compromised on the front-end (by pushy appointment setters, by inexperienced junior telemarketers reading from a script or by generic messages shell-shocking them from a spam cannon). This blog explains what a lead is and how to follow-up.

Sales Qualified Leads 192

Sales Qualified Leads Lead Scoring Lead Ranking ROMI 192