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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Social media. Image credit: Teemu Paananen on Unsplash. Stand Together for a Worthy Cause. Direct messaging. Online forums.

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8 Things Social Media Listening Can Do For Your Brand

Oktopost

Just about any business has a social media presence. Regardless of which platform, it’s almost impossible to grow a brand’s online presence without a social media presence. So it should come as no surprise that B2B brands also need an effective social media strategy to foster growth and customer interaction.

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30+ Word-of-Mouth Marketing Statistics You Must Know

EveryoneSocial

Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. However, their first touchpoint was actually through a friend or colleague. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [ What Is Word-of-Mouth Marketing? Writers Block ].

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Why Cross-Media Marketing is a Good Fit for Your Goals

Navigate the Channel

And multi-channel marketing uses both direct (TV, radio, phone calls, texts and online display ads) or indirect (online reviews, news articles, SEO and WOM) channels. B2B buyers use more than one touchpoint to complete their buying decision (almost always) and a cross-channel marketing strategy fits well with this behavior.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

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How AI Can Transform Poor Customer Service for the Airlines Industry

Martech Advisor

In their research, they have identified that both Low-Cost Carriers and Flagship Carrier’s reputation is influenced by the Word of Mouth (WOM). Particularly for flagship carriers, positive WOM is driven by how effectively information is communicated to its customers. Back to Alex.

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4 Ways to Revamp Your Marketing Strategy and Increase Sales

Navigate the Channel

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. Take the time to personalize each touchpoint of communication to build appreciation and trust.