30+ Word-of-Mouth Marketing Statistics You Must Know
EveryoneSocial
SEPTEMBER 28, 2021
Word-of-mouth marketing (WOM) is when people gain interest in your brand, product, or services through their peers’ influence. However, their first touchpoint was actually through a friend or colleague. Nielsen ] 92% of global consumers trust UGC and WOM more than advertising. [ What Is Word-of-Mouth Marketing? Writers Block ].
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