Convince & Convert

DECEMBER 23, 2015

If you’re a social media marketer, then odds are you’ve heard of word of mouth (WOM) marketing. However, the path to WOM mastery doesn’t happen overnight. If you don’t focus on a hyper-relevant audience, your WOM efforts won’t be nearly as successful. Engage Your WOM-Driving Audiences. highlight to tweet).

Word of Mouth 107

Word of Mouth WOM Peer-to-peer Marketing & Strategy 107

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

EveryoneSocial

JUNE 18, 2019

Again, this is part and parcel of the mysterious centuries-old earned medium, and arguably a type of word-of-mouth media. In the early days of social media, marketers treated word-of-mouth dynamics in a similar way to how average users engaged on social media: collecting interaction ad infinitum rather than making meaningful connections.

Word of Mouth 53

Word of Mouth WOMM WOM Paid Search Agency 53

Adobe Experience Cloud Blog

MAY 9, 2013

Igniting Word of Mouth: How WOM Reduced Teen Smoking in South Carolina was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Modern B2B Marketing Social Media' “We sparked and shaped the movement. But the teens are the ones that owned and grew it.”.

Word of Mouth 48

Word of Mouth WOM Paid Search Agency Television marketing 48

Convince & Convert

OCTOBER 12, 2010

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics.

Social Media 124

Social Media ROI Media Marketing Budget 124

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business. It’s currently the most popular social media app among U.S.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

EveryoneSocial

DECEMBER 23, 2022

When your colleagues (or your employees) are already advocating for their personal brands on social media, giving them the tools to do so from the workplace using an employee advocacy platform will enable WOM at scale. EXTRA: check out the official West Virgina Department of Commerce website if you haven’t already.

Word of Mouth 52

Word of Mouth WOM Work Management Marketing Management 52

Martech Advisor

JANUARY 29, 2020

In their research, they have identified that both Low-Cost Carriers and Flagship Carrier’s reputation is influenced by the Word of Mouth (WOM). Particularly for flagship carriers, positive WOM is driven by how effectively information is communicated to its customers.

Marketing AI 129

Marketing AI Marketing Management WOM Service 129

Sprout Social

JANUARY 12, 2022

Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Companies with plenty of positive buzz and frequent social mentions grow rapidly in the age of social media. Either on-site, social media, Google or third-party review aggregators.

Word of Mouth 135

Word of Mouth Paid Content Conversion Work Management 135

Marketing Craftmanship

SEPTEMBER 2, 2014

Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Markempa

AUGUST 19, 2021

Proactively building relationships with influencers and industry experts is a powerful way to generate demand and leads, and positive word of mouth (WOM). Now, brand deals get made regularly with social media influencers, and it has changed the game in product marketing. Influencer Marketing via Livestream – markempa.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Adobe Experience Cloud Blog

AUGUST 16, 2012

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low. But this will likely require thinking different about social. However, there is a big difference by age.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

markempa

JUNE 14, 2007

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? Blogs, podcasts, WOM, etc.) It’s a momentum thing.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

Digilant

APRIL 22, 2021

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. This feedback can be used on a dealer’s website and social media, which is free content. Have A Presence Everywhere.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Digilant

APRIL 22, 2021

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. This feedback can be used on a dealer’s website and social media, which is free content. Have A Presence Everywhere.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Digilant

APRIL 22, 2021

While word of mouth (WOM) is still a highly effective strategy for generating leads and sales at a dealership, it is not a guaranteed way to generate consistent interest in a particular dealership. This feedback can be used on a dealer’s website and social media, which is free content. Have A Presence Everywhere.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Bluetext

MAY 8, 2023

UGC (User-Generated Content) Content created by your customers, like reviews, comments, or social media posts. WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. DM (Direct Message) A private chat between you and another person on social media.

Top of Funnel 26

Top of Funnel Enterprise Management Work Management WOM 26

EveryoneSocial

OCTOBER 20, 2020

Before I learn about EveryoneSocial, do I even want any more social media in my life? ” Shouldn’t we be stuffing social media back into the early-aughts Pandora’s Box from which it sprung? Social Media in the Workplace. We all have our “reasons” so let’s get to the points! MSLGroup ).

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Navigate the Channel

JANUARY 2, 2023

And multi-channel marketing uses both direct (TV, radio, phone calls, texts and online display ads) or indirect (online reviews, news articles, SEO and WOM) channels. Digital touchpoints include, digital ads, SERPs, eCommerce transactions, organic and paid social media, videos, emails, blog posts and—of course—your company’s website.

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

ClearVoice

JUNE 12, 2020

This content can be user-generated-content (UGC), which brands see as word-of-mouth (WOM) marketing from your loyal customers. This content can be user-generated-content (UGC), which brands see as word-of-mouth (WOM) marketing from your loyal customers. ContentMarketing |… Click To Tweet.

WOM 95

WOM Word of Mouth Ideal Customer Profiles Curation 95

Martech Advisor

AUGUST 26, 2019

Similarly, you might have noticed clickbait sites focusing on the ‘90s nostalgia as millennials and Gen Z both predominantly use social media. Word-of-mouth marketing (WoM) and its online contemporary, viral marketing are effective to spread your word like wildfire and, brands need to find ways to achieve that.

Paid Content 50

Paid Content WOM Advertising Agencies Google 50

EveryoneSocial

JANUARY 27, 2021

This buzz is created through social media, online reviews, and word of mouth. Over 90% of consumers trust WOM marketing recommendations over any other type of marketing Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions. But employees are also talking about your brand online.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

Buzz Marketing for Technology

JANUARY 28, 2010

In my own words – Influencers are individuals that write about Avaya but they also write about Cisco and Siemens in social media or otherwise. Which is why I prefer to have my communications group work with them much like they have always worked with the media. I draw a hard line between Influencers and Advocates.

WOM 100

WOM Digg B2B Marketing Wikipedia 100

Navigate the Channel

JANUARY 2, 2024

They don’t conflate WOM with a stranger’s review online. When businesses encourage customers to share their experiences on social media, this user-generated content can provide real-time insights and counterbalance older reviews. Oh, and there’s that social proof again.

Psychographics 65

Psychographics Transparency Customer Satisfaction WOM 65

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Video offers endless new ways to connect with audiences on social media and engage them in a quick, captivating way.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them.

Service 100

Service WOM RSS Digg 100

Hubspot

AUGUST 30, 2019

In a world where journalists, influencers, and social media users (just to mention a few) influence virtually every narrative, brand management is how you can take control of your business’s story. We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers.

Digital Asset Management 76

Digital Asset Management Work Management Marketing Management Brand Identity 76

Navigate the Channel

MARCH 17, 2023

You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. The trouble lies in thinking only tactically, instead of strategically.

Top of Funnel 65

Top of Funnel Marketing Strategy Marketing & Strategy Planning 65

Tony Zambito

MAY 13, 2011

  All those who have clamored about social media and social technology dominance, hold on to your seats.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Influitive

APRIL 6, 2018

In an age where bad experiences can easily go viral on social media, it’s a pretty accurate sentiment. You’ve probably heard it declared that “customer service is the new marketing” on several prolific business blogs.

Word of Mouth 215

Word of Mouth Viral Marketing Social Media Business Blogging 215

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Recently I needed to change a flight with United Airlines.

Work Management 127

Work Management Marketing Management Service WOM 127

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. Recently I needed to change a flight with United Airlines.

Work Management 126

Work Management Marketing Management Service WOM 126

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. How do you solve Social Media Tool Exhaustion? That is the question – in real estate public relations Did You Hear How to Harness the power of WOM to Drive Business Results? Why do you want to test the tool? Real estate.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Vision Edge Marketing

JANUARY 9, 2013

This metric is increasingly important given the brand impact of social media, word of mouth, social networks, etc. Recently we’ve been asked about measuring brand equity.

Word of Mouth 100

Word of Mouth WOM Allocation Lead Scoring 100

markempa

JUNE 14, 2005

Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers. Where do you think WOM fits into a traditional lead generation strategy ? Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.

Word of Mouth 120

Word of Mouth BtoB Buzz WOM 120

Tony Zambito

APRIL 12, 2011

Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.    True but in terms of engaging, offering a more robust way of selecting different social networks to engage in word-of-mouth can be a means for buyers to have an easy ready vehicle to do so. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100