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How to Sell Your E-Commerce Business for 3-10x the Profit

SmartBug Media

For example, getting the most out of your existing customer base by implementing top SMS marketing strategies will immediately increase the valuation of your e-commerce business. Give them a reason to sign up for SMS, like a $10 off coupon, and watch conversion skyrocket. Consider your existing email list.

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How to Create a Promotional Plan (with Examples & Strategies)

Single Grain

LeBron James was featured in an ad called “Taco Bleep,” which emphasized the campaign message: the absurdity of “Taco Tuesday” being trademarked: This is what you’re trying to do by naming your promotion. Tell me more Taco Bell, and tell me how I can help! They sent non-personalized messages to unsegmented customers.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.