Paul Gillin

NOVEMBER 20, 2013

The only compensation brand advocates receive is free samples and perhaps an advance look at a new product. In my view, such a disclosure effectively invalidates the recommendation. BzzAgent has a database of hundreds of thousands of consumers whom it activates to spread the word about products from the company’s clients.

Paid Search Agency 50

Paid Search Agency Branding Brand Identity Peer-to-peer 50

Paul Gillin

JANUARY 17, 2012

A sampling: “I need information on 3M Japan products (name withheld) and what are the Eurpean substitutes?”. It’s become the most popular internal social site in the company” with 340,000 page views and more than 200 comments, Lynch said. “We’ve The tool is enabling point questions to be answered quickly.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JULY 15, 2011

Here’s a sampling of what I’ve been talking about. That’s why prospects have always viewed case studies with suspicion. I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Love Your Critics. Today, they mainly ignore them.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

AUGUST 26, 2011

A sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. million likes, it’s doing pretty well.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

MARCH 9, 2012

Success can be a curse, though, and the maker of Crest, Tide and about 25 other billion-dollar brands has struggled to wean itself from a traditional focus on coupons and samples in favor of a culture of engagement. P&G has been called the world greatest marketing company. It’s not that P&G doesn’t understand its markets.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Impressions 50